• Empyr Partners with Vendasta to Expand Its SMB Reach

      Online-to-offline marketing platform Empyr today announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.

      Street Fightin Affiliate- 19 readers -
  • How Turning Loyalty Campaigns Into a Data Play Transformed Empyr

    … on a campaign is worth it. San Diego’s Empyr, which developed with an early focus on creating loyalty programs for merchants, says its platform now not only brings more transparency to these campaigns, but can deliver a better return on investment than other forms of local marketing. Its technology caught the attention if Yelp, and last fall the two…

    Street Fightin How To's- 19 readers -
  • Yelp Launches Cash Back Rewards Program

    … to their accounts. Cash back rewards aren’t available for online orders or food delivery. Users can find participating businesses by searching Yelp for “cash back.” So far, the Yelp Cash Back program is active at a variety of bars and restaurants around the U.S. through Yelp’s partnership with Empyr, an online-to-offline card-linked offers platform. In a blog post, Yelp said additional businesses will be added to the program “soon.” Readers: Will you sign up for Yelp’s Cash Back rewards program? …

    AllFacebook- 25 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    … directly with Visa, Mastercard, and Amex, and now we can track offline transactions in seconds, and that is a pretty cool shift. What we realized is card-linked offers are much more powerful than just a simple restaurant rewards program. This is a key ingredient to closing the loop of online-to-offline commerce. So we realized, let’s open up…

    Street Fight- 19 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … Openings and New Hires at Verve, LiveRamp, and Tapad October 9, 2015 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down…

    Geoff Michener/ Street Fightin Mobile- 16 readers -
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