• Yelp Launches Cash Back Rewards Program

    … to their accounts. Cash back rewards aren’t available for online orders or food delivery. Users can find participating businesses by searching Yelp for “cash back.” So far, the Yelp Cash Back program is active at a variety of bars and restaurants around the U.S. through Yelp’s partnership with Empyr, an online-to-offline card-linked offers platform. In a blog post, Yelp said additional businesses will be added to the program “soon.” Readers: Will you sign up for Yelp’s Cash Back rewards program? …

    AllFacebook- 16 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    …-to-offline attribution and how overcoming those challenges can shore up local advertising. Explain a bit about how Empyr grew out of your work at Mogl and where your focus is these days. When we set out to build Mogl five years ago we set out to be the world’s best restaurant rewards program. Out of that experience, we discovered card-linked offers…

    Street Fight- 16 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    …. Two Leadership Hires at LiveRamp LiveRamp, an Acxiom company, hired Vincent Lim as Head of Talent and Richard Foster as UK Managing Director. Lim worked at Google as head of university recruiting. Foster comes from Intelligent Optimisations, where he was the firm’s chief commercial officer. According to LiveRamp, both executives will be tasked…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
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