• Empyr Partners with Vendasta to Expand Its SMB Reach

    … Online-to-offline marketing platform Empyr today announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing…

    Street Fightin Affiliate- 21 readers -
  • Empyr Takes the Wraps Off New Cost-Per-Revenue, Performance Marketing Platform

    …-linked tech to reveal when digital ads lead to real-world revenue. “One of the holy grails of Internet is whether you can track somebody from seeing an offer online to walking into an actual store and making a purchase,” says Empyr CEO and founder Jon Carder. Location-based technology such as beacons already exist to indicate when consumers enter…

    Street Fightin Affiliate- 25 readers -
  • How Turning Loyalty Campaigns Into a Data Play Transformed Empyr

    … for customers to earn rewards while going about their business. “It takes all the friction out,” says Jon Carder, CEO and co-founder of Empyr. Even with such features though, it remains a challenge sorting out what actually led consumers to make purchases at a restaurant or shop. Customer surveys can be clunky, sporadic ways to get feedback…

    Street Fightin How To's- 19 readers -
  • Yelp Launches Cash Back Rewards Program

    … to their accounts. Cash back rewards aren’t available for online orders or food delivery. Users can find participating businesses by searching Yelp for “cash back.” So far, the Yelp Cash Back program is active at a variety of bars and restaurants around the U.S. through Yelp’s partnership with Empyr, an online-to-offline card-linked offers platform. In a blog post, Yelp said additional businesses will be added to the program “soon.” Readers: Will you sign up for Yelp’s Cash Back rewards program? …

    AllFacebook- 26 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    …-to-offline attribution and how overcoming those challenges can shore up local advertising. Explain a bit about how Empyr grew out of your work at Mogl and where your focus is these days. When we set out to build Mogl five years ago we set out to be the world’s best restaurant rewards program. Out of that experience, we discovered card-linked offers…

    Street Fight- 19 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … landed a new chief revenue officer. Norman Happ was the VP of Go-to-Market for Intuit before joining the company. Auction.com is backed by Google Ventures and has sold more than $30 billion in real estate assets. Viewbix Staffs Up for U.S. Growth Israeli startup Viewbix hired Owen Weed as VP of Business Development. Viewbix is a video engagement…

    Geoff Michener/ Street Fightin Mobile- 18 readers -
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