• Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

      Yext‘s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. That left the company significantly above its $11 open and the original $8-$10 range it had set. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yex ...

      David Hirschman/ Street Fight- 20 readers -
  • How Turning Loyalty Campaigns Into a Data Play Transformed Empyr

    … on a campaign is worth it. San Diego’s Empyr, which developed with an early focus on creating loyalty programs for merchants, says its platform now not only brings more transparency to these campaigns, but can deliver a better return on investment than other forms of local marketing. Its technology caught the attention if Yelp, and last fall the two…

    Street Fightin How To's- 16 readers -
  • Yelp Launches Cash Back Rewards Program

    … to their accounts. Cash back rewards aren’t available for online orders or food delivery. Users can find participating businesses by searching Yelp for “cash back.” So far, the Yelp Cash Back program is active at a variety of bars and restaurants around the U.S. through Yelp’s partnership with Empyr, an online-to-offline card-linked offers platform. In a blog post, Yelp said additional businesses will be added to the program “soon.” Readers: Will you sign up for Yelp’s Cash Back rewards program? …

    AllFacebook- 20 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    … directly with Visa, Mastercard, and Amex, and now we can track offline transactions in seconds, and that is a pretty cool shift. What we realized is card-linked offers are much more powerful than just a simple restaurant rewards program. This is a key ingredient to closing the loop of online-to-offline commerce. So we realized, let’s open up…

    Street Fight- 19 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … platform that has raised over $6 million in venture funding. Before joining Viewbix, Weed was a sales leader at Yashi. Empyr in Scaling Mode After VP Hire Andrew Newman is now Empyr’s VP of Partnerships. Empyr is a Mogl sub-brand. *** Looking for a new job? Here are some openings… Alignable is hiring for several jobs, including head of marketing…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
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