• How Turning Loyalty Campaigns Into a Data Play Transformed Empyr

      Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from a merchant’s marketing efforts — is such a holy grail in local, explicitly proving that spending money on a campaign is worth it.

      Street Fightin How To's- 8 readers -
  • Yelp Launches Cash Back Rewards Program

    … By Brandy Shaul on Dec. 13, 2016 - 12:30 PM Yelp launched a Cash Back rewards program, which allows consumers to receive up to 10 percent cash back on their purchases at participating businesses across the U.S. Users can sign up for the Yelp Cash Back program by visiting the program’s website, or by clicking the “Cash Back” link on the page…

    AllFacebook- 19 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    …-to-offline attribution and how overcoming those challenges can shore up local advertising. Explain a bit about how Empyr grew out of your work at Mogl and where your focus is these days. When we set out to build Mogl five years ago we set out to be the world’s best restaurant rewards program. Out of that experience, we discovered card-linked offers…

    Street Fight- 18 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … platform that has raised over $6 million in venture funding. Before joining Viewbix, Weed was a sales leader at Yashi. Empyr in Scaling Mode After VP Hire Andrew Newman is now Empyr’s VP of Partnerships. Empyr is a Mogl sub-brand. *** Looking for a new job? Here are some openings… Alignable is hiring for several jobs, including head of marketing…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
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