• Empyr Partners with Vendasta to Expand Its SMB Reach

    … their stores, and how much money they spent. This service will be branded under Vendasta with Empyr providing the software behind it all. Carder says his company works with partners such as Vendasta, who already have relationships with SMBs, to pursue this market. Each time Empyr adds a new publisher means more potential revenue for Vendasta, he says…

    Street Fightin Affiliate- 22 readers -
  • Empyr Takes the Wraps Off New Cost-Per-Revenue, Performance Marketing Platform

    …-linked tech to reveal when digital ads lead to real-world revenue. “One of the holy grails of Internet is whether you can track somebody from seeing an offer online to walking into an actual store and making a purchase,” says Empyr CEO and founder Jon Carder. Location-based technology such as beacons already exist to indicate when consumers enter…

    Street Fightin Affiliate- 25 readers -
  • How Turning Loyalty Campaigns Into a Data Play Transformed Empyr

    … on a campaign is worth it. San Diego’s Empyr, which developed with an early focus on creating loyalty programs for merchants, says its platform now not only brings more transparency to these campaigns, but can deliver a better return on investment than other forms of local marketing. Its technology caught the attention if Yelp, and last fall the two…

    Street Fightin How To's- 19 readers -
  • Yelp Launches Cash Back Rewards Program

    … By Brandy Shaul on Dec. 13, 2016 - 12:30 PM Yelp launched a Cash Back rewards program, which allows consumers to receive up to 10 percent cash back on their purchases at participating businesses across the U.S. Users can sign up for the Yelp Cash Back program by visiting the program’s website, or by clicking the “Cash Back” link on the page…

    AllFacebook- 26 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    …-to-offline attribution and how overcoming those challenges can shore up local advertising. Explain a bit about how Empyr grew out of your work at Mogl and where your focus is these days. When we set out to build Mogl five years ago we set out to be the world’s best restaurant rewards program. Out of that experience, we discovered card-linked offers…

    Street Fight- 19 readers -
Get the top posts daily into your mailbox!