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  • 12 Factors that Impact Your International Email Strategy

    … and Copy Considerations – do your multi-lingual research to avoid words that can impact deliverability. Selecting Translators – it’s not enough to understand how to translate, your translation resources must understand the content as well. Email Aesthetics – the design of your email should be culturally acceptable to your target audience. Process…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • 3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

    … Devices There are still a lot of people who encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this: Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length. Long-form Video: Use Apple's…

    Carla Marshall/ ReelSEOin YouTube- 24 readers -