• Affiliate Marketing and CAN-SPAM Compliance

    … relationship with the company – whether you’re the owner, an investor, or an influencer paid to promote the company is a violation per the Guides Concerning Use of Endorsements or Testimonials in Advertising. Spamming people with an affiliate offering that you don’t have any previous business relationship with and not providing any means…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 9 readers -
  • Video Creators: How-to Properly Disclose Paid Endorsement Deals

    … to in order to make sure the app was created properly. Whether you are a video giant like YouTube, a content creator, or anything in between, the FTC has some very specific guidance on how to disclose endorsements on the internet. While the underlying principles have not changed, a recent update to their “What People are Asking” page clarifies some…

    Andy Smith/ ReelSEOin How To's YouTube- 45 readers -
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