Engage:Dbr

  • Is Snapchat Accessible to Smaller Advertisers?

    …, and it is not going to become the norm for every advertiser. But for brands with big budgets and/or a clear need to target young consumers, a Snapchat play can make sense—as long as it’s backed by the requisite investment in custom creative. Ted Dhanik is the CEO of digital advertising agency engage:DBR. …

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