• B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 17 readers -
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