Engaged Subscribers

  • Monday Catch-up: Email-Generated Data, Content Writing & Reconnecting

    ….” Reconnecting with unengaged subscribers Writing on Business 2 Community, Janna Hartley examines the quandary email marketers face when dealing with unengaged subscribers, who she defines as “those on your list who have not engaged with (opened, responded or clicked) any of your emails in at least six months.” She lays out several reasons that subscribers…

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