Engagement

    • Get the Latest Insights and Trends for Online Video [Exclusive Report]

      As social video continues to thrive, more publishers, media companies and influencers are taking advantage of the medium as a means to reach and engage with consumers and fans. Choosing the right strategy for your video distribution is now more important than ever, but how do stakeholders keep up with the key trends in the new video ecosystem? In a brand new report from Tubu ...

      Carla Marshall/ ReelSEOin YouTube- 24 readers -
    • How-to Build Your Own Best Practices Around Social Video [Exclusive Masterclass]

      In the online video space, it can be a constant, albeit rewarding, battle to keep on top of best practices to ensure you leverage the most out of your programming and distribution strategy. With the main social video platforms constantly evolving their features and algorithms, and users, in tandem, changing the way they consume and engage with video, the onus is on publishers ...

      ReelSEO- 14 readers -
    • Why Big Brands Need Sponsored Video Not Christmas TV Ads

      In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...

      Greg Jarboe/ ReelSEOin YouTube- 18 readers -
  • Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

    One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mast ...

    Greg Jarboe/ ReelSEO- 12 readers -
  • Gaming and Entertainment Rule the Sponsored Video World

    … Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content on YouTube and Facebook in Q1 2017 grew year-over-year by a whopping 242% and 7390%, respectively. Obviously, something about sponsored video works. Whether that’s because audiences are already familiar with their favorite companies and want…

    ReelSEOin SEO Facebook YouTube- 12 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    …. They are also abandoning the siloed organizational structure that has become a barrier to success in the digital age. Instead, they are becoming better listeners and internalizing their data-driven audience insights across teams. That means they are adopting a data-driven approach to creativity and letting these insights drive the creative process…

    Greg Jarboe/ ReelSEO- 20 readers -
  • Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    … and the World War II romantic classic Casablanca. The company was originally named Warner Bros. Pictures, Inc. but now operates under the title Warner Bros. Entertainment, Inc. Regardless of what it’s called, the company not only knows its way around the silver screen, but around the small, social one, as well. Across the main social video platforms…

    ReelSEOin Facebook YouTube- 29 readers -
  • How Jungle Creations is Winning Sponsored Video on Facebook

    … is ‘When you meet someone new and find out they’re rude’. To date, it has attracted 115M views (47.4M in the first 3 days!), and 3.7M engagements in the form of likes, shares, and comments. Sponsored Video Content in the UK: £100M Industry The UK market for Facebook branded content is growing at a blistering place, and Jungle Creations are perfectly…

    Carla Marshall/ ReelSEOin Social How To's- 20 readers -
  • #176: Steal My Podcast Project Plan!

    … Hey there! Welcome to your new show notes! I wanted to deliver episode details in a way that make the podcast easier to use and digest. My goal—as always—is to deliver tremendous value for you, and hopefully this new format will help you engage at a new level, and take immediate action for your […] The post #176: Steal My Podcast Project Plan…

    Amy Porterfieldin Content- 11 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 14 readers -
  • 8 Best Practices for Brands Using Instagram Stories

    … Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. But simply using this feature doesn’t guarantee…

    ReelSEOin Social- 14 readers -
  • Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

    … with more ads. While this fairytale comparison may seem like an exaggeration, Tubular’s recent ‘State of Online Video report for Q2 of 2017’ has revealed some important observations into the role sponsored content (also known as branded content) has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many…

    ReelSEOin Social Content YouTube- 19 readers -
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