Engagement Labs

  • Ted Cruz, Bernie Sanders Gain Engagement Ground (Study)

    … Ted Cruz and Bernie Sanders are still trailing in the polls, but they made big engagement moves on Facebook and Twitter, respectively. Data, analytics and insights provider Engagement Labs released its eValue social media measurement tool data for the presidential candidates in April, and its findings included: Cruz bypassed front-runner…

    David Cohen/ AllTwitterin Social Facebook Twitter- 10 readers -
  • What Are the Top 50 Colleges on Facebook, Twitter?

    … related to its football team and its campus, resulting in the most comments and likes per 1,000 fans and the most active user base among its top 10 on Facebook. As for Twitter, Wisconsin-Madison led in retweets and favorites per 1,000 fans. Engagement Labs CEO Bryan Segal added: Students currently attending academic institutions in the U.S. have…

    David Cohen/ AllFacebookin Social Facebook Twitter- 17 readers -
  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    … to leverage. According to a statement from Engagement Labs CEO Bryan Segal: A retailer’s entire year is often determined in the months leading up to the holiday season. To wit, Engagement Labs combined its eValue methodology with TalkTrack, from market research firm Keller Fay, to rank the top retailers in terms of both social media and word…

    Inside Facebookin Social- 11 readers -
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