Engagement Marketing

Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values.
Posts about Engagement Marketing
  • Why Repeat Business Is Not an Accident

    … a little better before becoming a loyal, repeat customer. To follow-up with new customers, Chris uses email marketing to stay in touch with his customers and persuade them to come in and shop again. “A super impression, followed up with a nice email or a newsletter that may be received at the right time, on a continual basis, just reinforces…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
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