Engagement Marketing

Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values.
Posts about Engagement Marketing
  • 7 Easy Ways to Show Your Customers Some Love on Social Media

    … If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make a big impact on how fans view your business and the likelihood…

    Ryan Pinkham/ Constant Contactin Social- 18 readers -
  • How Do You WOW! Your Customers?

    … As a small business, relationships are at the heart of everything you do. You work hard to build customer relationships and to provide an experience that makes people want to come back again and again. It’s those loyal customers — the ones who know, like, and trust you — that help you grow by introducing your business to their friends, family…

    Ryan Pinkham/ Constant Contactin How To's- 12 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    … their advice to heart. 4. Invite customers to a special event Similar to giving customers first access to a new product, inviting customers to a special event can be a great way to spread some positive goodwill and get people talking about your business. You could hold a wine and cheese event at your store, a charity event to support the local…

    Constant Contactin EMail Content- 21 readers -
  • Is Marketing A Zombie?

    … into marketing teams that really shouldn’t be there, at least in the classical sense. The lines between sales, customer support, product management and marketing have blurred because of the power of customer engagement. The last five to seven years have seen the evolution of a Marketing Team into the Engagement Team. What Should Engagement Marketing Focus…

    John Paul Mains/ Marketing Landin Social Google Facebook Twitter YouTube- 23 readers -
  • Marketing Nation Roadshow: Innovation in the Nation

    … the experience of various industry professionals, including Tara-Nicholle Nelson, VP of Marketing at MyFitnessPal, and Julie Cottineau, Founder & CEO of BrandTwist and Brand School Online. Each speaker stressed the importance of engagement marketing in the industry today, and shared ways that a strong engagement marketing strategy will help you meet…

    Kate Endres/ ROI Factor Blog- 11 readers -