Engagement Marketing

Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values.
Posts about Engagement Marketing
  • Why Repeat Business Is Not an Accident

    … a little better before becoming a loyal, repeat customer. To follow-up with new customers, Chris uses email marketing to stay in touch with his customers and persuade them to come in and shop again. “A super impression, followed up with a nice email or a newsletter that may be received at the right time, on a continual basis, just reinforces…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • 7 Easy Ways to Show Your Customers Some Love on Social Media

    … If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make a big impact on how fans view your business and the likelihood…

    Ryan Pinkham/ Constant Contactin Social- 24 readers -
  • How Do You WOW! Your Customers?

    … As a small business, relationships are at the heart of everything you do. You work hard to build customer relationships and to provide an experience that makes people want to come back again and again. It’s those loyal customers — the ones who know, like, and trust you — that help you grow by introducing your business to their friends, family…

    Ryan Pinkham/ Constant Contactin How To's- 17 readers -
  • 5 Effective (and Cost Efficient) Ways to Reward Loyal Customers

    … their advice to heart. 4. Invite customers to a special event Similar to giving customers first access to a new product, inviting customers to a special event can be a great way to spread some positive goodwill and get people talking about your business. You could hold a wine and cheese event at your store, a charity event to support the local…

    Constant Contactin EMail Content- 28 readers -
  • Is Marketing A Zombie?

    … into marketing teams that really shouldn’t be there, at least in the classical sense. The lines between sales, customer support, product management and marketing have blurred because of the power of customer engagement. The last five to seven years have seen the evolution of a Marketing Team into the Engagement Team. What Should Engagement Marketing Focus…

    John Paul Mains/ Marketing Landin Social Google Facebook Twitter YouTube- 27 readers -
  • Marketing Nation Roadshow: Innovation in the Nation

    … of engagement marketing in today's digital landscape. After enjoying snacks from Starbucks, we sat down to hear from Robin Bordoli, GM of Consumer Marketing at Marketo, an engagement marketing software company. Bordoli began the presentation by outlining the best ways for marketers to engage with their audience, and highlighted Michael Pollan's "In Defense…

    Kate Endres/ ROI Factor Blog- 18 readers -
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