Engagement Metrics

  • 10 Questions You Should Ask Your Next Content Marketing Partner

    …. Question 4: Can your platform integrate with other content management systems (CMS), customer relationship management (CRM) tools, and other technology platforms? Why this is important: When content marketers can reduce the number of steps it takes to publish, they can focus more on creating awesome content. Simple as that. Question 5: Does your…

    The Content Strategistin Social Content- 23 readers -
  • Meet the Men Behind Red Bull’s Explosive Content

    …—an excitement that extends to social media. Dreamline, Williams says, “takes over the entire BMX industry for a month, and you still see it being shared for months after.” Metrics? What metrics? Try to get Seile and Williams to talk about the success of their projects in terms of metrics is kind of like fighting a steep uphill BMX course, so…

    Natalie Burg/ The Content Strategistin Content- 19 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 24 readers -
  • 5 Audience Growth Trends for 2015

    … through a photo slideshow as they are to watch a 3-minute video.” Final thoughts It may sound obvious, but it’s worth spelling out: If brands want to become publishers with large audiences, they need to act like media companies. That means testing and tracking success with deep engagement metrics, experimenting with new forms of content and distribution…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 13 readers -
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