Engagement Metrics

  • How to Create Facebook Ads With Emails: 5 Creative Ideas

    … to their customers. Utilize Facebook carousel ads to highlight multiple products that provide additional value for previous customers. Show products that fit with items they’ve already purchase. So if they bought dog treats, then show them dog food or dog toys. Use Facebook carousel ads to promote additional products to your customers. Look for creative ways…

    Social Media Examinerin Social EMail Facebook How To's- 24 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … engagement insights, which pinpoint the key reasons why certain content pieces are more successful than others, and then double down on those factors when creating future content. Examples of these key elements for performance can include attention time, author, topic resonance, rich media type, distribution channel, and A/B headline testing…

    The Content Strategistin Social Content- 22 readers -
  • Meet the Men Behind Red Bull’s Explosive Content

    … great content with great relationships The genesis story of many Become Co. projects centers on a conversation between the firm and an athlete. In the case of Dreamline, the race concept began with a chat with professional BMX rider Anthony Napolitan. A similar conversation with professional mountain biker Paul Basagoitia turned into a project…

    Natalie Burg/ The Content Strategistin Content- 18 readers -
  • The Top 5 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 22 readers -
  • 5 Audience Growth Trends for 2015

    … through a photo slideshow as they are to watch a 3-minute video.” Final thoughts It may sound obvious, but it’s worth spelling out: If brands want to become publishers with large audiences, they need to act like media companies. That means testing and tracking success with deep engagement metrics, experimenting with new forms of content and distribution…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 10 readers -
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