Engagement Metrics

  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … engagement insights, which pinpoint the key reasons why certain content pieces are more successful than others, and then double down on those factors when creating future content. Examples of these key elements for performance can include attention time, author, topic resonance, rich media type, distribution channel, and A/B headline testing…

    The Content Strategistin Social Content- 27 readers -
  • Meet the Men Behind Red Bull’s Explosive Content

    …—an excitement that extends to social media. Dreamline, Williams says, “takes over the entire BMX industry for a month, and you still see it being shared for months after.” Metrics? What metrics? Try to get Seile and Williams to talk about the success of their projects in terms of metrics is kind of like fighting a steep uphill BMX course, so…

    Natalie Burg/ The Content Strategistin Content- 23 readers -
  • The Top 5 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 38 readers -
  • 5 Audience Growth Trends for 2015

    … Okay, so now I’m making content. But how the hell do I get people to check it out—and keep coming back? This is the question nearly every content marketer asks today—and if they’re not asking it, they should be. At the Contently Summit last Thursday, I had the honor of being the least impressive person on a panel tackling the audience-building…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 19 readers -
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