Engagement Metrics

  • How to Create Facebook Ads With Emails: 5 Creative Ideas

    … used Facebook ads in tandem with your email marketing? What tactics have worked best for you? Please share your thoughts in the comments below. Tips for creating Facebook ads with emails. Tags: audience segment, email, email content, email list, email marketing, email subscribers, engagement metrics, facebook, facebook ad targeting, facebook ads, facebook carousel ads, facebook cross promotion, facebook custom audiences, jd prater, lookalike audiences, target email subscribers, targeted ad delivery …

    Social Media Examinerin Social EMail Facebook How To's- 32 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … engagement insights, which pinpoint the key reasons why certain content pieces are more successful than others, and then double down on those factors when creating future content. Examples of these key elements for performance can include attention time, author, topic resonance, rich media type, distribution channel, and A/B headline testing…

    The Content Strategistin Social Content- 26 readers -
  • Meet the Men Behind Red Bull’s Explosive Content

    …—an excitement that extends to social media. Dreamline, Williams says, “takes over the entire BMX industry for a month, and you still see it being shared for months after.” Metrics? What metrics? Try to get Seile and Williams to talk about the success of their projects in terms of metrics is kind of like fighting a steep uphill BMX course, so…

    Natalie Burg/ The Content Strategistin Content- 21 readers -
  • The Top 5 Free Content Analytics Tools

    … they were referred from, how long they stayed on your page, and what actions they took. Clicky also provides heat maps in real time, not just for a collection of visitors, but for each individual visitor. This is a feature normally offered only by analytics programs that specialize in heat map information, such as Crazy Egg, setting Clicky apart…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 31 readers -
  • 5 Audience Growth Trends for 2015

    … through a photo slideshow as they are to watch a 3-minute video.” Final thoughts It may sound obvious, but it’s worth spelling out: If brands want to become publishers with large audiences, they need to act like media companies. That means testing and tracking success with deep engagement metrics, experimenting with new forms of content and distribution…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 16 readers -
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