Engagement On Facebook Custom Audiences

  • Facebook Ads: Create Audiences of Those Who Engage on Instagram

    … Several updates are rolling out that improve Custom Audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates Engagement Audiences make up the newer family of Custom Audiences available…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Facebook Page Engagement Custom Audiences: Target Those Who Interact

    …, it seemed. And now we can add one more: Facebook Page Engagement Custom Audiences. Let’s take a closer look at what these are, how you can create them and how you might use these. [NOTE: I’ve reached out to Facebook for comment regarding this feature. It’s not clear whether this is a test or a full roll-out, or how many advertisers currently have…

    Jon Loomer/ Jon Loomer Digital- 30 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Video and Lead Ad engagement. And when I checked today, I also see Canvas on the list (though this seems to be premature as the feature is not yet functional for me). The possibilities are endless for Engagement on Facebook Custom Audiences (post likes, comments and shares), but let’s focus on Lead Ads today. How to Create a Lead Ad Custom…

    Jon Loomer/ Jon Loomer Digital- 22 readers -
  • Engagement on Facebook Custom Audiences: Do You Have This?

    … that was immediately exciting. Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” That sounds an awful lot like Video Views Custom Audiences. But then as I went further, the excitement returned. As I type this, I haven’t found anyone else who has…

    Jon Loomer/ Jon Loomer Digitalin Social- 32 readers -