Engagement On Facebook Custom Audiences

  • Facebook Ads: Create Audiences of Those Who Engage on Instagram

    … Several updates are rolling out that improve Custom Audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates Engagement Audiences make up the newer family of Custom Audiences available…

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Facebook Page Engagement Custom Audiences: Target Those Who Interact

    …, it seemed. And now we can add one more: Facebook Page Engagement Custom Audiences. Let’s take a closer look at what these are, how you can create them and how you might use these. [NOTE: I’ve reached out to Facebook for comment regarding this feature. It’s not clear whether this is a test or a full roll-out, or how many advertisers currently have…

    Jon Loomer/ Jon Loomer Digital- 29 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Engagement on Facebook Custom Audiences: Do You Have This?

    … I live a simple life in which I’m excited by simple things. I sat down tonight to complete a process I started a few hours earlier of creating Website Custom Audiences and Saved Audiences when I spotted something new… Do you see it? It’s the final item: “Engagement on Facebook.” Discovering this provided a roller coaster of emotions. Seeing…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -