Engagement On Facebook Custom Audiences

  • Facebook Ads: Create Audiences of Those Who Engage on Instagram

    … Several updates are rolling out that improve Custom Audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates Engagement Audiences make up the newer family of Custom Audiences available…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • The Evolution of Facebook Remarketing

    … Promote a related product to those who opted in Target Those Who Engaged With Your Page Targeting people who engage with your Page is Facebook’s latest addition to “Engagement on Facebook Custom Audiences,” and it may have the most potential. With this new option, advertisers can target people who engaged with their Page content in the following…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Facebook Page Engagement Custom Audiences: Target Those Who Interact

    … When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface…

    Jon Loomer/ Jon Loomer Digital- 30 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Engagement on Facebook Custom Audiences: Do You Have This?

    … I live a simple life in which I’m excited by simple things. I sat down tonight to complete a process I started a few hours earlier of creating Website Custom Audiences and Saved Audiences when I spotted something new… Do you see it? It’s the final item: “Engagement on Facebook.” Discovering this provided a roller coaster of emotions. Seeing…

    Jon Loomer/ Jon Loomer Digitalin Social- 32 readers -