Engagement Rate

  • Video Marketing: Understanding the Analytics Aftermath

    …. Engagement Rate Engagement rate (the length of time spent watching the video divided by the total length of the video) lets you know if you’ve provided content that viewers actually want. The engagement rate tells you if you made a useful, compelling video or if you need to create a more engaging video that’s going to hold viewers’ attention longer…

    Greg Shuey/ Relevancein Social Content- 23 readers -