Engagement Segmentation

  • Digital Marketing 201: Explore Segmentation To Drive Growth

    … focus. Time-Based Segmentation. Retailers are very aware of timing differences. The shopping season around Christmas generates most of the revenue for the entire year. Shopper behavior at this time is very different than at any other time of year. Knowing what works and being able to adapt to these changes during certain seasons gives you a big…

    John Paul Mains/ Marketing Land- 22 readers -
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