• Facebook CPMs Up 71% in Q1 (Report)

    … platform, and its other findings included: Facebook’s average CPM for the quarter was $5.75. Australia had the highest click-through-rate for retailers on Facebook, at 1.95 percent, followed by the U.S. at 1.71 percent. Twitter’s cost per engagement soared 276 percent year-over-year. Media costs on Twitter fell from the fourth quarter of 2015 to the first…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • How to Use the New Twitter Analytics Dashboard

    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting.

    Convince and Convert- 5 readers -