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Wedding brand and marketplace The Knot released the results of “The Knot Social Media Survey 2016,” which revealed how brides use social media from the time of their engagements to their honeymoons. The Knot‘s survey gathered responses from 1,192 U.S. respondents aged 18 and older (99 percent female and 1 percent male) who had been married less than one year or are currently engaged.
… First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…
… More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…
What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting.
… Margarita Noriega, director of social media at Fusion, decided to see if the inclusion of several keywords in a status update would propel it to the top of her friends’ News Feeds, and it worked. Business Insider reported that Noriega posted the following status update, which had tallied 168 likes at the time of this post, and which The Daily…