Enhanced Campaigns

  • Get Started with Perfect Audience Retargeting

    … for a wide range of 3Q’s retargeting campaigns. What is Perfect Audience? Perfect Audience is a retargeting platform that helps you reach previous visitors within Facebook, Twitter, and other networks including GDN, Openx, and beyond. A couple of pointers to get you started: To start off, I would recommend using Manual Bidding vs. Optimized Bidding…

    3Q Digitalin Google Retargeting- 5 readers -
  • Win the Mobile Bid Battle with 3 Easy Excel Reports

    …. Note: If you’re looking at your Mobile traffic and adjusting your bid modifiers purely from an ROAS or CPA standpoint, there’s nothing wrong with that! It’s a totally valid strategy, and one I employ often. It just might help to expand the scope of metrics that you look at. So to help, here are three easy reports you can pull that will help you…

    PPC Heroin Paid Search Google- 10 readers -
  • Write Better Ads For Your Mobile Audience

    … perform. Also like desktop, I ensure that at least one of my ads makes use of the extended headline (when description line one ends in a period). Here's another look at the InteriorsBuyer mobile ad. Description line one references up to 40% off K Cups. Since it is a distinct sentence, the text is pulled into the headline making it extremely eye…

    Matt Umbro/ PPC Hero- 3 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … ads and cut ineffective spend we created a trio of bid modifier recommendation tools so you can place the right ad in front of the right person at the right time, without the hassle. Get more clicks and make your budget go further. Hero Pro's three bid adjustment tools lets you shorten your to-do-list and simplify your day by providing suggested…

    Jeremy Page/ PPC Heroin Paid Search- 12 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … suggest that you only use this method if you really absolutely have to in order to efficiently advertise within AdWords. So, why publish a workaround that probably applies to only 5% of accounts? It's time to restart the conversation on the forced device competency of Enhanced Campaigns. Google has done a good job with Enhanced Campaigns forcing many…

    Susan Waldes/ Search Engine Land- 22 readers -
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