Enhanced Campaigns

    • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

      May 23, 2017 Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance.

      PPC Heroin Affiliate Paid Search- 19 readers -
  • Get Started with Perfect Audience Retargeting

    … for a wide range of 3Q’s retargeting campaigns. What is Perfect Audience? Perfect Audience is a retargeting platform that helps you reach previous visitors within Facebook, Twitter, and other networks including GDN, Openx, and beyond. A couple of pointers to get you started: To start off, I would recommend using Manual Bidding vs. Optimized Bidding…

    3Q Digitalin Google Retargeting- 7 readers -
  • Win the Mobile Bid Battle with 3 Easy Excel Reports

    …, it’s a simple matter of implementing some Excel filters to identify ad groups that meet the following criteria: Campaigns and/or Ad Groups that have a mobile average position greater or equal to 2. Campaigns and/or Ad Groups that have a Cost Per Conversion or ROAS at or better than your designated account goal. This is the lowest of the low…

    PPC Heroin Paid Search Google- 12 readers -
  • Write Better Ads For Your Mobile Audience

    … This week we've been writing about why we perform tasks certain ways in our PPC accounts. Today I'll look at why it's pivotal to write mobile specific ads. I've found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones…

    Matt Umbro/ PPC Hero- 3 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … ads and cut ineffective spend we created a trio of bid modifier recommendation tools so you can place the right ad in front of the right person at the right time, without the hassle. Get more clicks and make your budget go further. Hero Pro's three bid adjustment tools lets you shorten your to-do-list and simplify your day by providing suggested…

    Jeremy Page/ PPC Heroin Paid Search- 16 readers -
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