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…, advertisers with strict CPC KPIs or low conversion data should be especially careful when using ECPC. Another aspect of ECPC to keep in mind is the automation does not adjust bids based on device. Even with the 30% cap removal, be sure to use positive and negative device bid modifiers to help optimize ad delivery. Potential Results Even though AdWords…
Get Started with Perfect Audience Retargeting Posted: 04.18.2016 As many of us are aware, retargeting previous visitors to our client’s site is one of the most effective ways to increase conversion volume at a low cost. There are many different ways/platforms to do so. Below is a quick intro to Perfect Audience, which has proven successful for a wide range of 3Q’s retargeting campaigns.