Enhanced Cost Per Thousand Impressions

  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 48 readers -
  • Understanding In-Game Advertising’s Crisis of Confidence

    … While some games are thriving, it should not cloud the fact that free-to-play monetization is a granite-tough business, and for many developers, it is akin to chasing rainbows. The reality is that for most games, less than 1 percent of players make in-app purchases, leaving ads as one of the few viable options for monetizing the remaining 99…

    AllFacebook- 16 readers -
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