Enhanced Cost Per Thousand Impressions

  • A Complete Guide to Influencer Marketing

    … channel this year. 84% of marketers surveyed by eMarketer said they planned to launch an influencer campaign within 12 months. We’re only halfway through 2016 and we’ve already seen three acquisitions in the space. The Google trends graph for “influencer marketing” is a perfect hockey stick. As the market booms, hordes of companies are trying…

    AllFacebookin Social Google SaaS- 30 readers -
  • Understanding In-Game Advertising’s Crisis of Confidence

    … fill rates and maintaining eCPM (enhanced cost per thousand impressions) values across multiple networks. It goes without saying that this isn’t easy, especially when you consider the lack of performance data available to developers. The irony is that the industry is actually drowning in data, yet most game developers can’t do anything…

    AllFacebook- 8 readers -