Enhanced Ecommerce

  • Google Launches Total Overall Of Ecommerce Analytics In Beta

    Google is testing a "complete revamp" of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, 'add to cart' actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It's also pos ...

    Ginny Marvin/ Marketing Land- 14 readers -
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