Enhanced Ecommerce

  • Google Launches Total Overall Of Ecommerce Analytics In Beta

    … also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below. Enhanced E-commerce is built on Universal Analytics, so you'll need to have installed Universal Analytics on your site before getting started. More detail on set-up is available here. …

    Ginny Marvin/ Marketing Landin Google- 16 readers -
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