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Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.
… Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten. Together, these companies are offering 1:1 personalization solutions complemented with simple integration. From 2007-2008 I had an unfunded start-up called Adiqus which…
… to input scripts into your content management system’s core templates. Tag management systems (TMS) provide you with one script to insert into your template and then you can manage all others through the third party service. The tag management system allows you to build containers where you can intelligently organize the tags that you wish to manage…