Enterprise Architecture

Enterprise architecture (EA) is "a well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a holistic approach at all times, for the successful development and execution of strategy. Enterprise Architecture applies architecture principles and practices to guide organizations through the business, information, process, and technology changes necessary to execute their strategies. These practices utilize the various aspects of an enterprise to identify, motivate, and achieve these changes."Practitioners of EA call themselves enterprise architects.
Posts about Enterprise Architecture
  • Call for speakers for MarTech 2015 — share your brain!

    … that are incredibly helpful. Just as long as the talk is about their story, not yours. There’s also a special panel that we’re considering and would love nominations for: The Journey from Engineer to CMO — marketing executives who started their careers in a technical field (especially software engineering), who are willing to share candid lessons from…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
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