Enterprise Architecture

Enterprise architecture (EA) is "a well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a holistic approach at all times, for the successful development and execution of strategy. Enterprise Architecture applies architecture principles and practices to guide organizations through the business, information, process, and technology changes necessary to execute their strategies. These practices utilize the various aspects of an enterprise to identify, motivate, and achieve these changes."Practitioners of EA call themselves enterprise architects.
Posts about Enterprise Architecture
  • Call for speakers for MarTech 2015 — share your brain!

    … vision? How did you structure your organization to realize it? Who does what? Why? How did you manage change? How did you win broader C-suite buy-in? What results have you achieved? Independent subject matter experts on marketing technology topics who are — forgive me for being blunt — not shilling a product or service. Enterprise architecture, user…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
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