Enterprise Architecture

Enterprise architecture (EA) is "a well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a holistic approach at all times, for the successful development and execution of strategy. Enterprise Architecture applies architecture principles and practices to guide organizations through the business, information, process, and technology changes necessary to execute their strategies. These practices utilize the various aspects of an enterprise to identify, motivate, and achieve these changes."Practitioners of EA call themselves enterprise architects.
Posts about Enterprise Architecture
  • Call for speakers for MarTech 2015 — share your brain!

    … vision? How did you structure your organization to realize it? Who does what? Why? How did you manage change? How did you win broader C-suite buy-in? What results have you achieved? Independent subject matter experts on marketing technology topics who are — forgive me for being blunt — not shilling a product or service. Enterprise architecture, user…

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
  • Marketers regularly use over 100 software programs

    A lot of people look at my marketing technology landscape graphic and protest, “There’s too damn much software in marketing!” To many, it’s inconceivable that a marketer would ever be able to manage working with more than a handful of software products — and ideally, they’d work with just one. But I believe this overlooks the true pervasiveness of software.

    Scott Brinker/ Chief Marketing Technologist- 11 readers -
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