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… vision? How did you structure your organization to realize it? Who does what? Why? How did you manage change? How did you win broader C-suite buy-in? What results have you achieved? Independent subject matter experts on marketing technology topics who are — forgive me for being blunt — not shilling a product or service. Enterprise architecture, user…
A lot of people look at my marketing technology landscape graphic and protest, “There’s too damn much software in marketing!” To many, it’s inconceivable that a marketer would ever be able to manage working with more than a handful of software products — and ideally, they’d work with just one. But I believe this overlooks the true pervasiveness of software.