Enterprise Architecture

Enterprise architecture (EA) is "a well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a holistic approach at all times, for the successful development and execution of strategy. Enterprise Architecture applies architecture principles and practices to guide organizations through the business, information, process, and technology changes necessary to execute their strategies. These practices utilize the various aspects of an enterprise to identify, motivate, and achieve these changes."Practitioners of EA call themselves enterprise architects.
Posts about Enterprise Architecture
  • Call for speakers for MarTech 2015 — share your brain!

    … The marketing technology world is on fire! And I mean that in a good way. Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. And those are just a handful of stories that I’ve…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
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