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Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of ...
… about how influencer marketing has had an impact on social social media marketing, how to activate influencers, scale influencer marketing in the enterprise and measures of success. I believe in empowering small autonomous teams to plow through roadblocks and old school thinking. You’ve worked for multiple global brands throughout your career…