Enterprise Influencer Marketing

  • The Key To Unlocking the ROI of Enterprise Influencer Marketing

    …. The result is the report “Influence 2.0: The Future of Influencer Marketing.” This article will highlight some of the most compelling findings from that research and what they mean to senior marketers. The Influencer Marketing Conundrum Our research found that 43% of companies surveyed are still experimenting with influencer marketing, and 28…

    Lee Odden/ TopRank®- 33 readers -
  • Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

    … about how influencer marketing has had an impact on social social media marketing, how to activate influencers, scale influencer marketing in the enterprise and measures of success. I believe in empowering small autonomous teams to plow through roadblocks and old school thinking. You’ve worked for multiple global brands throughout your career…

    Lee Odden/ TopRank®in Social- 25 readers -