Entrepreneurism

  • How to build a better, more robust online career

    … By Mars Dorian, {grow} Contributing Columnist You may have read Mark Schaefer’s inspirational and impressive post about his 18 sources of online revenue. I wow’d all the way. Not only is it an incredible example of diversifying your income, it’s also the smart way to conduct your online business in 2018. This inspired me to think of what I…

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  • 4 Reasons Every Marketer Should be Watching Product Hunt

    … By Kiki Schirr, {grow} Contributing Columnist If you haven’t heard of Product Hunt, you’re missing out. Recently acquired by the startup-obsessed company AngelList, Product Hunt has seen an influx of energy and creativity since the merger. At its core, Product Hunt is a launch platform for new startups and a community of eager early adopters…

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  • How to succeed in the ego-ravaged drama queen world of social media

    … By Mark Schaefer So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard feels familiar every time some sort of social media “list” comes out. Most of these lists are meaningless, self-promotional stunts. Deep down, most people realize this. Still … Lots…

    {grow}in Social How To's- 19 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … By Mark Schaefer When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone. He described why “intrapreneurs” don’t work: “If you have a startup idea, the intrapreneur who works 9-5 in a corporate office with a salary and benefits will always lose to an entrepreneur who has bet it all…

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  • When developing a personal brand, sometimes your dreams follow you

    … By Mark Schaefer When I was a little boy I wanted to be a baseball player or an astronaut. Neither of those things worked out exactly, but I have landed in a career that’s very satisfying and fun. I didn’t dream of being a marketing consultant. Marketing was a career choice that became my passion. Like so many successful people I came to know…

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  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become…

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  • The raw truth about “I work harder than you”

    … as many hours as I was (or more) she still found the time for social activities, friends and parties, and exercise. I was “too busy” for those things. I win! But I don’t. No one wins in the competition to work harder. Changing A Mindset My husband, who also competed with me on who works more/harder, noticed this troubling trend, too. At his…

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  • Carthage must be destroyed – and Facebook competition too.

    … nonetheless. Facebook buried Larry Page’s misguided attempt to enter the social arena. By 2014, not only had Facebook secured it’s place at the pinnacle of social, they’d also given themselves confidence to take on any perceived threat. Like video. For nearly ten years at that point, the online video space had been dominated by YouTube…

    {grow}in Social- 27 readers -
  • Research shows we may be at the end of the startup era

    … By Mark Schaefer About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger…

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  • Drones, Bots and AI oh my. SXSW highlights

    … how big we can get, think about how small and focused you can remain. When you appeal to everybody you are a commodity. We are awash in sameness, the same outrage, the same angles, the same stories. Our only editorial driver is to be interesting. Innovation is hard, disruption is hard, content is hard. If anybody tells you this media…

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  • Learn to say no and focus on your three critical business drivers

    … By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask…

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  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 23 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable…

    {grow}in Social- 32 readers -
  • Being an Empathic Marketer in an Automated World

    … By Jeffrey Slater, {grow} Community Member Does your marketing automation need a hug? I’ve been wondering about this and today will offer some tips to create marketing empathy in an automated world. During my 30-plus-year marketing career, I have had the privilege to meet and work with many great marketers. Some are well-known personalities…

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  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 44 readers -
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