Entrepreneurism

    • When developing a personal brand, sometimes your dreams follow you

      By Mark Schaefer When I was a little boy I wanted to be a baseball player or an astronaut. Neither of those things worked out exactly, but I have landed in a career that’s very satisfying and fun. I didn’t dream of being a marketing consultant. Marketing was a career choice that became my passion.

      {grow}- 18 readers -
    • 19-Year-Old Shows Anybody Can Become Known With Commitment

      By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become known today. Even if you’re 19.

      {grow}- 17 readers -
  • The raw truth about “I work harder than you”

    … By Brooke B. Sellas, {grow} Contributing Columnist “I work harder than you.” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago. She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go…

    {grow}- 11 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 29 readers -
  • Learn to say no and focus on your three critical business drivers

    … By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask…

    {grow}- 21 readers -
  • Three ideas to end the social media poison

    … of nightmares. But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. 1) Guard your attention I recently talked to a friend who had previously toiled…

    {grow}in Social- 18 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online…

    {grow}in Social- 30 readers -
  • Being an Empathic Marketer in an Automated World

    … By Jeffrey Slater, {grow} Community Member Does your marketing automation need a hug? I’ve been wondering about this and today will offer some tips to create marketing empathy in an automated world. During my 30-plus-year marketing career, I have had the privilege to meet and work with many great marketers. Some are well-known personalities…

    {grow}- 7 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Irina Slutsky Related Posts Tags: blogging best practices…

    {grow}in Facebook- 36 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 16 readers -
  • 5 questions you should ask yourself every day before bed

    … By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self…

    {grow}- 21 readers -
  • Six steps to increase your app conversion rate

    … Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best…

    {grow}- 12 readers -
  • Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

    … By Elise Perkins, {grow} Community Member Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. A recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive…

    {grow}- 13 readers -
  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

    {grow}- 10 readers -
  • Four online business rules that don’t exist any more

    … By Mars Dorian, {grow} Contributing Columnist A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how…

    {grow}- 19 readers -
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