Entrepreneurism

    • Research shows we may be at the end of the startup era

      By Mark Schaefer About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger, or WhatsApp) from copying anything they do.

      {grow}- 9 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … vulnerable but also resilient. Every attack makes the Internet a little stronger as coders figure out how to patch things and fight off the bad guys. Last year in an interview US President Barack Obama said in an interview that if something went wrong with artificial intelligence we would just unplug the Internet. Is there a kill switch? No. Drones I…

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  • Learn to say no and focus on your three critical business drivers

    … By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask…

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  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 12 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online…

    {grow}in Social- 24 readers -
  • Being an Empathic Marketer in an Automated World

    … from North Carolina). What the best of these marketing experts have in common was empathy. I would consider them empathic marketers. What is an Empathic Marketer? They care deeply about their customers. Each has a remarkable ability to listen and ask penetrating and respectful questions that dig deeply into the psyche of their audience. Each…

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  • Strategies to deal with losing readers through the newsfeed evolution

    … where I actually have a prototype but I’ve been stopped in my tracks because I’ve come to realize that since I started the project, the world has moved rapidly, and dramatically, away from options that would enable me to invest in something this risky and creative — we are in the newsfeed evolution. In particular, Facebook and Apple are hastening…

    {grow}in Facebook- 27 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 15 readers -
  • 5 questions you should ask yourself every day before bed

    … By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self…

    {grow}- 15 readers -
  • Six steps to increase your app conversion rate

    … Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best…

    {grow}- 12 readers -
  • Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

    … By Elise Perkins, {grow} Community Member Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. A recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive…

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  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

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  • Four online business rules that don’t exist any more

    … consultant. A Canadian friend wanted to change his career and was interested in becoming a full-time copywriter. He simply declared his new “profession” on Facebook and attracted two writing deals straightaway. Of course he had practiced writing for years, but a single social media shoutout was all it took to jumpstart his copywriting career. During my…

    {grow}- 11 readers -
  • Case study: Small business content marketing success

    … expand Pet Sitters Ireland even further. Kate McQuillan owns a Pet Sitting business with her husband Michael. She’s turned her love for animals into Ireland’s largest Pet Sitting business and is fanatical about growing her business and helping others grow theirs through blogging. Illustration courtesy Flickr CC and Anton Ruiz Tags: blog community…

    {grow}in Content Blogging- 18 readers -
  • The start-up strategy for beating Facebook

    … Two of the hottest social network startups have taken decidedly different turns in their fortunes. If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat to win in a fair race. Blab, a live…

    {grow}in Facebook- 14 readers -
  • 3 Business tips to make the second half of your 2016 count

    … By Mars Dorian, {grow} Contributing Columnist It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level. Call it the mid-year version of the New Year’s resolutions. Down below are the top three tips I want…

    {grow}- 10 readers -
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