Entrepreneurism

    • Drones, Bots and AI oh my. SXSW highlights

      By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse.

      {grow}- 18 readers -
  • Learn to say no and focus on your three critical business drivers

    … to an administrative issue, or answering a reader question. If you keep accepting these nagging little responsibilities, they can gradually add up to one big distraction. Beware of the “easy yes’s” The entrepreneurs I admire don’t take the “easy yes’s.” They know that every moment of their time must be focused on their ultimate goal. Learning to say…

    {grow}- 17 readers -
  • Three ideas to end the social media poison

    … the most positive year ever. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. His latest novel is available on Amazon for just $2.99! Consider his artwork for your next project: http://www.marsdorian.com Original illustration by the author. The post Three ideas to end the social media poison appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 10 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable…

    {grow}in Social- 24 readers -
  • Being an Empathic Marketer in an Automated World

    … client has a start-up food business and focuses on manufacturing and sales. We spent hours in conversation as I listened to my client’s approach to the market. One piece of counsel I provided was that he had spent enough time listening to his end users. Did he understand how his product fit into the life of his customer? What practical (and emotional…

    {grow}- 5 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 25 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 15 readers -
  • 5 questions you should ask yourself every day before bed

    … By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self…

    {grow}- 13 readers -
  • Six steps to increase your app conversion rate

    … Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best…

    {grow}- 12 readers -
  • Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

    … hours, and face-to-face interactions. While each individual’s stressors are sure to vary based on their personal situation, I’d like to share with you my story. As someone who has now owned a business for two years, I am very vocal about the numerous benefits and opportunities entrepreneurship has afforded me – flexibility, continued education…

    {grow}- 10 readers -
  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

    {grow}- 10 readers -
  • Four online business rules that don’t exist any more

    … By Mars Dorian, {grow} Contributing Columnist A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how…

    {grow}- 8 readers -
  • Case study: Small business content marketing success

    … that pet sitting was a service that other pet owners just like us wanted and needed. After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. Most of this growth is attributed to our content marketing strategy…

    {grow}in Content Blogging- 15 readers -
  • The start-up strategy for beating Facebook

    …-streaming app, occupied a unique space. It solved a big problem — bringing groups of people together for a live video conversation in an extremely easy and user-friendly manner. You could also save the videos and upload them onto other platforms. Blab enjoyed rapid and early adoption by many influential people. And a critically important fact — it had…

    {grow}in Facebook- 14 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) customers to drive sales. Tools change with time and can become useless, but value never goes out of business, only the delivery changes. Always remember the business you are REALLY in. Conclusion The second half of the year can be an ‘Ode to Joy’ for both yourself and your wallet. What seldom-heard tip can you share? Mars Dorian draws funky…

    {grow}- 9 readers -
  • 4 Lessons learned from super niche marketing

    … By Mars Dorian, {grow} Contributing Columnist It’s frustrating to work your face off and release a product online that no one wants to buy. (X___X ) < That was me about two years ago, when I uploaded my first sci-fi book to Amazon where it vanished into the algorithm of the digital abyss. Disappointed but not defeated, I wrote my next book…

    {grow}- 16 readers -
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