Entrepreneurism

  • How to succeed in the ego-ravaged drama queen world of social media

    … By Mark Schaefer So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard feels familiar every time some sort of social media “list” comes out. Most of these lists are meaningless, self-promotional stunts. Deep down, most people realize this. Still … Lots…

    {grow}in Social How To's- 19 readers -
  • I wasn’t a desperate entrepreneur, and that’s why I failed

    … By Mark Schaefer When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone. He described why “intrapreneurs” don’t work: “If you have a startup idea, the intrapreneur who works 9-5 in a corporate office with a salary and benefits will always lose to an entrepreneur who has bet it all…

    {grow}- 21 readers -
  • When developing a personal brand, sometimes your dreams follow you

    … By Mark Schaefer When I was a little boy I wanted to be a baseball player or an astronaut. Neither of those things worked out exactly, but I have landed in a career that’s very satisfying and fun. I didn’t dream of being a marketing consultant. Marketing was a career choice that became my passion. Like so many successful people I came to know…

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  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become…

    {grow}- 19 readers -
  • The raw truth about “I work harder than you”

    … as many hours as I was (or more) she still found the time for social activities, friends and parties, and exercise. I was “too busy” for those things. I win! But I don’t. No one wins in the competition to work harder. Changing A Mindset My husband, who also competed with me on who works more/harder, noticed this troubling trend, too. At his…

    {grow}- 15 readers -
  • Carthage must be destroyed – and Facebook competition too.

    … By Mike Allton, {grow} Community Member For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. Often, the idea that there’s such a high level of competition is created by industry pundits to generate more hype and interest in their clickbait articles. In other…

    {grow}in Social- 27 readers -
  • Research shows we may be at the end of the startup era

    … a myth. Here in the U.S., we pride ourselves in being a nation driven by entrepreneurs and small businesses. But the facts don’t bear that out any more. We are becoming a nation of employees working for large companies, often very large ones. Huge companies dominate American economic life well beyond employment. They ring up…

    {grow}- 26 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

    {grow}- 37 readers -
  • Learn to say no and focus on your three critical business drivers

    … By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask…

    {grow}- 24 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 23 readers -
  • Three New Year Business Resolutions You Should Steal

    … account was back online. No one ever told me why it was ever taken down in the first place. During that period I’ve learned that I’m nothing but a number to a big social network. With hundreds of millions, if not billions, of followers, you’re a tiny percentage easy to ignore. I’ve googled similar cases and found wedding photographers with 50+K…

    {grow}in Social- 32 readers -
  • Being an Empathic Marketer in an Automated World

    … By Jeffrey Slater, {grow} Community Member Does your marketing automation need a hug? I’ve been wondering about this and today will offer some tips to create marketing empathy in an automated world. During my 30-plus-year marketing career, I have had the privilege to meet and work with many great marketers. Some are well-known personalities…

    {grow}- 8 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 42 readers -
  • How I get more stuff done than you: Focus

    … categories, I don’t do it. This includes accounting, travel arrangements, and web tweaks, which I out-source to people who do it much better than me. Time and focus You may be thinking, “Well, I love tweaking my website … I could NEVER give that up!” That’s an especially good reason to give it up. If you are spending all your time tweaking stuff, every…

    {grow}in How To's- 18 readers -
  • 5 questions you should ask yourself every day before bed

    … By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self…

    {grow}- 24 readers -
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