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Towards the end of 2015, our CEO at PeerFly, Chad French, finally convinced me to start listening to audiobooks. Chad had been listening to audiobooks for awhile using Audible and had been talking about the books he was listening to quite a bit. It sounded interesting, but I had never tried audiobooks.
… Content marketing is at the center of digital marketing and business today. Everything we tweet, post, pin and create is a form of content marketing. Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media…
… this year to double the number of email subscribers to your content.” I’m proud to say I accomplished this last year. I also offered a 3-part lesson on how it’s done. “Develop a content marketing metrics plan for your CEO or supervisor that includes only those metrics that will make the case for company business objectives.” Sound daunting? Here’s how…
… and sales. If you read just these three books, you’ll get a good grasp as to what’s required from a marketing leadership perspective in 2015. Here they are: THE NEW RULES OF SALES AND SERVICE – David Meerman Scott TAGLINE: How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business ‘New Rules…