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… a tool you can use to capture the attention of millions of people every single day with a click of your mouse. See what I did there? Get All Marketers Are Liars on Amazon Epic Content Marketing by Joe Pulizzi I love content marketing. I have written a few blog posts about it and I have been fairly successful at it. Epic Content Marketing…
… Content marketing is at the center of digital marketing and business today. Everything we tweet, post, pin and create is a form of content marketing. Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media…
There’s this charismatic, orange-clad character trotting the globe evangelizing a better way to build your business. Joe. Joe gave it a name. Content marketing. Joe gave it a home. Cleveland. Joe gave it a main event. Content Marketing World. And Joe wrote the bible. Epic Content Marketing. Epic isn’t Joe’s first book. It’s his third.
…, non-hype and jargon-free (as jargon-free as you can get in a technology-fuelled marketing world). If you like your business books practical, easy to read and packed with examples, then you could do worse than pick up a copy of The New Rules of Sales and Service. SPIN SUCKS – Gini Dietrich TAGLINE: Communication and reputation management…