Epublishing

    • When It Comes to Facebook Posts, Size Matters

      A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the a ...

      AllFacebookin Social SEO Facebook- 12 readers -
    • The Future of Digital Media: Visual Media and Niche Audiences (Report)

      The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017.

      AllTwitter- 10 readers -
    • Facebook Gets Caught Up in CrowdTangle

      Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content. A statement on the CrowdTangle homepage from CEO Brandon Silverman and vice president of business development Matt Garmur indicated that the platform would continue to serve clients despite the company’s acquisition.

      David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Nurturing Your Audience in a Social World

    Social media is a great way for publishers to acquire new customers and promote their brands to new audiences. The channel has proven itself to be a promising way to get content in front of new eyeballs with its viral nature. Shareable content is a great way for your messaging to spread. But when it comes to forming long-term relationships, social is often a vacuum.

    AllTwitter- 9 readers -
  • 5 Proven Tips for Retaining Social Visits

    … information in one person’s timeline must have its toll! In fact, a recent study by Microsoft found that the average human attention span is now eight seconds, from about 12 seconds in the year 2000. If you’d like to retain more of your social visits, make sure your content is short, simple and easily digestible. Properly format your content…

    Inside Facebookin Social Google Facebook- 7 readers -
  • Twitter Tests Apple Reader Mode as Default

    … Just the text, ma’am: Twitter is reportedly testing a feature in its flagship iOS application that enables Apple’s Reader mode by default when links are clicked in its in-app browser. The Guardian reported on the test last week, pointing out that Reader removes formatting such as ads, links and comments from webpages, essentially displaying…

    David Cohen/ Inside Facebookin Social Twitter- 9 readers -
  • Journalism 101, Facebook-Style

    … Facebook last week launched a series of online courses for journalists via its Blueprint global training program. Manager of journalism partnerships Áine Kerr wrote in a blog post that the e-learning courses will focus on the “three core pillars” of the news cycle—discovering content, creating stories and building an audience—adding that best…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • The Economist to Publish Weekend Editions on Snapchat Discover

    … will also contain four slots for Snapchat’s Snap Ads full-screen video ads with sound, and Goldman Sachs will be the exclusive advertiser for the debut edition. Snap Inc. vice president of content Nick Bell said in a release announcing the initiative: The Economist is one of the most respected and thoughtful editorial voices in the world…

    David Cohen/ AllTwitter- 13 readers -
  • Social Media Users Don’t Want News in Their News Feeds (Report)

    … Social media has changed how people communicate and consume media. For better or for worse, digital media enables people far and wide to discuss whatever they want, whenever they want. But which topics surface most often, and what are people most interested in discussing on social? A study from Spot.IM, a platform for building custom social…

    Inside Facebookin Social- 13 readers -
  • 5 Tips for a Successful Social Curation Campaign

    … on other publications. The more avenues your curated content gives people to discover you, the better. That said, successful social curation means you shouldn’t be all about you; however, you should still feature enough of your content to make it impossible to miss you. John Stevens is a business consultant and marketer who regularly contributes to Adweek, Entrepreneur and other major publications. Image courtesy of Shutterstock. …

    AllTwitterin Social- 10 readers -
  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 9 readers -
  • Why Publishers Need to Walk Away from Facebook

    … In late June, Facebook once again announced a News Feed algorithm change–this time to focus more on friends and family content, and less on brands and publishers–a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers…

    Inside Facebookin Facebook Twitter- 20 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web