Eric Enge

  • Content Marketing World Authors

    … Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • What Is Keyword Density?

    … Updated 4 May 2016 – originally published 2011 You may have heard that you need to be concerned about keyword density. What is it? Keyword density is a measurement of the percentage of occurrences of a given keyword (or phrase) on a page out of all the words on a page. For example, if you have a page about “blue widgets”, then the keyword…

    Eric Enge/ Stone Temple Consulting- 9 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … and author of Content Chemistry; Twitter: @Crestodina 5. SalesForce’s video on cloud computing is a good example of B2B earned media). This video explains cloud computing in a very simple way. In addition to earning 1.6M organic YouTube views, that SalesForce’s competitors used it to explain the cloud to their customers. Guillaume Decugis, Scoop.It…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
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