Eric Enge

  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • What Is Keyword Density?

    … Updated 4 May 2016 – originally published 2011 You may have heard that you need to be concerned about keyword density. What is it? Keyword density is a measurement of the percentage of occurrences of a given keyword (or phrase) on a page out of all the words on a page. For example, if you have a page about “blue widgets”, then the keyword…

    Eric Enge/ Stone Temple Consulting- 9 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …: @EErnoult 9. My favorite recent example is probably all the coverage that 360i got after its 2013 “Dunk in the Dark” real-time tweet for Oreo. The advertisers got everything from print write-ups, to blogs, to TV coverage. Stephanie Fierman, MediaCom Worldwide; Twitter: @StephFierman 10. Someone purchased a copy of my book, The Art of Social…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
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