Eric Roza

  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … and seen by other users—resulting in 18 percent of incremental sales. Oracle Data Cloud senior vice president Eric Roza said in a blog post announcing the results: After months of joint development with Pinterest and Visa, we are excited to enable retailers of all stripes to measure Pinterest’s direct impact on not only online purchases, but also…

    David Cohen/ AllFacebook- 19 readers -
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