Eric Sheridan

  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … in ad tech across Atlas, LiveRail and Facebook Audience Network. This quarter, we expanded the ad formats publishers in Audience Network can add to their mobile apps. On LiveRail, this quarter we began testing age and gender targeting. LiveRail can now deliver over 90 percent accuracy on age and gender segments across desktop, mobile Web and mobile…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • 2Q EARNINGS: Facebook Video Ads Are a Hot Topic

    … announced the acquisition of LiveRail, a leading online video-advertising platform that enables customers like and A&E Networks to monetize their video inventory efficiently. We have a lot to do here, but with LiveRail, we're investing in tools that can improve the relevance of video ads across the Web. Video is really important. It's one…

    David Cohen/ AllFacebookin Social- 12 readers -
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