Erik Brynjolfsson

Erik Brynjolfsson (born 14 April 1962) is an American academic, and Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research, known for his contributions to the world of IT Productivity research and work on the economics of information more generally.
Posts about Erik Brynjolfsson
  • Marketing Technology Innovation Thrives In The Intersections

    … here, this 4th wave of content marketing gives marketers the ability to experiment with entirely new kinds of mechanisms for customer engagement. Marketers can draw inspiration from eclectic sources such as experiential education and game design to redefine the concept of what “marketing content” is. Combinatorial Innovation Grows Exponentially Erik…

    Scott Brinker/ Marketing Land- 22 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … of the first day of the conference, describing why marketing technologists are sexier than data scientists and how we’ve reached a tipping point in this new profession: Erik Brynjolfsson’s keynote on The Second Machine Age Erik Brynjolfsson, co-author of The New York Times bestseller The Second Machine Age (read my review), delivers the truly “big…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 34 readers -
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