Erik Brynjolfsson

Erik Brynjolfsson (born 14 April 1962) is an American academic, and Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research, known for his contributions to the world of IT Productivity research and work on the economics of information more generally.
Posts about Erik Brynjolfsson
  • Marketing Technology Innovation Thrives In The Intersections

    … marketers — is to engage with customers in campaigns and programs that synchronize messages and experiences across many different touchpoints. This isn’t just about repeating the same thing in email, your website, and call center interactions. It’s about orchestrating different elements in different channels so that collectively they deliver cohesive…

    Scott Brinker/ Marketing Land- 20 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … fireside chat on the realities of “big data” and marketing with West Hunt, the chief data officer at Nationwide Insurance, and Lisa Ritchie, the SVP of customer insights and analytics at Scotiabank: Panel on growing ISV ecosystems with Adobe, IBM, and Marketo I host a panel to discuss the current state — and future direction — of ISV ecosystems…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 22 readers -