Erik Brynjolfsson

Erik Brynjolfsson (born 14 April 1962) is an American academic, and Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research, known for his contributions to the world of IT Productivity research and work on the economics of information more generally.
Posts about Erik Brynjolfsson
  • Marketing Technology Innovation Thrives In The Intersections

    … here, this 4th wave of content marketing gives marketers the ability to experiment with entirely new kinds of mechanisms for customer engagement. Marketers can draw inspiration from eclectic sources such as experiential education and game design to redefine the concept of what “marketing content” is. Combinatorial Innovation Grows Exponentially Erik…

    Scott Brinker/ Marketing Land- 20 readers -
  • 7 videos from the inaugural MarTech of August 2014

    … Michael Krigsman and Vala Afshar, the co-hosts of CxO Talk, stage a version of their show with Steve Mann, CMO at LexisNexis, and Don Schuerman, CTO of Pegasystems, to discuss marketing, technology, and organizational transformation: Executive fireside chat on the future of data and marketing Jane Hiscock of the Farland Group hosts an executive-level…

    Scott Brinker/ Chief Marketing Technologistin YouTube- 22 readers -