Erika Heald

  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 52 readers -
  • 2016 Content Marketing World Take-aways

    … yourself: “What original insight am I adding to the conversation that’s going to be very different from what’s already out there?” Editor’s note: Cleary is affectionately known as “The Marketing Tools Guy”. He’s the go-to resource for many top influencers. His blog is worth your time. Content marketing has grown up during the last couple of years…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
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