Erika Heald

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
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