Erika Heald

  • Content Marketing Definition

    …. Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service. Jason Falls – Social Media…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 2016 Content Marketing World Take-aways

    … discussing Hug Your Haters.) We’re at the beginning of transformation of marketing and customer service roles into a single “customer experience” role. Businesses that embrace this evolution early and wholeheartedly will win in this new era. I really liked Doug Kessler’s idea regarding coming up with ‘insight’ not just a piece of content. Ask…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
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