Erika Heald

  • Content Marketing Definition

    … and may require advertising to get traffic, as SEO has become more and more difficult with every passing year. Brian Carter, Author of The Like Economy 11. Content marketing is an invitation to connect with the reader or viewer or listener on a journey. That journey, guided by the author, will lead to a destination. Hopefully that destination…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • 2016 Content Marketing World Take-aways

    … editorial calendar. Seriously good stuff. Editor’s note: Heald was honored as the most active member of the Content Marketing World Community. You can find her regularly on the #CMWorld hashtag. (aka: @SFErika) Here are 5 key content marketing directives from Content Marketing World. Be all in. Less content is better. Add humanity and empathy to your…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
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