Erika Napoletano

  • How To Give Your Content A Winning Personality

    … and formal or filled with slang and foul language? Erika Napoletano stands out because her language isn’t always fit for your grandmother. That works for her brand and her content. You have to determine what works for your business and you audience. 7. Who is the company your business keeps? What do your employees, customers, peers and influencers…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • The power of authenticity in building a strong and trusted personal brand

    … and viewers of your content). Aside from showing your true personality, this might be as simple as letting readers of your blog know you’re friends with a particular author when you give their book a glowing review, or of the mistakes you made when launching a new product, for example. Pat Flynn (left) from Smart Passive Income regularly publishes…

    Trevor Young- 14 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 33 readers -
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