Erika Napoletano

  • How To Give Your Content A Winning Personality

    … business. 2. Who are you creating your content for? Who is your target audience? At a minimum, you need to develop a marketing persona. Go further as Problogger’s Darren Rowse recommends and ask, “How do you want your audience to be different as a result of reading your content?” Focus on building a long-term relationship with your readers, not just…

    Heidi Cohen/ Heidi Cohenin Content How To's- 17 readers -
  • The power of authenticity in building a strong and trusted personal brand

    … in VaynerMedia and a bulging portfolio of big-time speaking gigs are testament to Vaynerchuk’s ability to attract and grow an audience. Now, Vaynerchuk might not be everyone’s cup of tea, but his fans – those who like his swagger and can-do attitude – are behind him all the way. Erika Napoletano Self-confessed “snarky brand strategist, author…

    Trevor Young- 14 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … computer screen if you don’t want them to. Act like you’re somebody important. But as your mother taught you, mind your manners. (Unless of course, you’re Jason Falls or Erika Napoletano!) 10. Maintain baseline activity. Keep your presence active on a continuous basis. Don’t build up your audience and then go on vacation. Use scheduling tools…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
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