Erika Napoletano

  • How To Give Your Content A Winning Personality

    … business. 2. Who are you creating your content for? Who is your target audience? At a minimum, you need to develop a marketing persona. Go further as Problogger’s Darren Rowse recommends and ask, “How do you want your audience to be different as a result of reading your content?” Focus on building a long-term relationship with your readers, not just…

    Heidi Cohen/ Heidi Cohenin Content How To's- 17 readers -
  • The power of authenticity in building a strong and trusted personal brand

    … and viewers of your content). Aside from showing your true personality, this might be as simple as letting readers of your blog know you’re friends with a particular author when you give their book a glowing review, or of the mistakes you made when launching a new product, for example. Pat Flynn (left) from Smart Passive Income regularly publishes…

    Trevor Young- 14 readers -
  • Social Media Audience Building: Fish Where The Fish Are

    … the basic demographics and psychographics. Create a fully fleshed out marketing persona. 2. Understand your audience’s behavior patterns. Get to know how they use social media and gather information, especially purchase-related content. Take the time to appreciate who they turn to for advice and input for buying decisions. To this end, craft a social…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
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