Erin Hunter Sills

  • Facebook IQ on Mobile Commerce: ‘The Thumb Is In Charge’

    … January through May, Facebook IQ found that three out of every 10 online purchases took place via mobile devices—24 percent on phones and 6 percent on tablets—and the frequency of mobile purchases rose 35 percent. Facebook IQ said it sees the percentage of mobile purchases rising 30 percent in the fourth quarter, adding that 56 percent of omni-channel…

    David Cohen/ Inside Facebookin Social Facebook- 8 readers -
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