• Mapping Content to Conversion: a Winning Strategy

    ….—are impacting the modern marketing organization,” Safran writes. “Most importantly, we’re focusing on what marketers need to know to adapt.” The most crucial piece of information, Safran explains, is that targeted content will eventually become the standard for all content marketers. Content has already proven itself to be a useful inbound sales…

    Jonathan Crowl/ Relevancein Content- 14 readers -
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