• Mapping Content to Conversion: a Winning Strategy

    … Content Marketing, Owned Media Brands today are creating content that’s tailored to the position of a buyer in his or her journey toward a purchase or conversion. Such content, which focuses on consumers’ varied needs and concerns as they progress through the “buyer’s journey,” is the product of a new content marketing strategy that looks…

    Jonathan Crowl/ Relevancein Content- 16 readers -