Ernan

  • Mapping Content to Conversion: a Winning Strategy

    … enjoyed a massive 900 percent increase in adoption, according to Ernan Ronan for Business2Community. TripIt’s director of marketing told Business2Community that the campaign results came because of a focus on the buyer’s journey as a “continuous experience” that “integrated the buying journey into the fully rounded customer experience.” Creating…

    Jonathan Crowl/ Relevancein Content- 11 readers -
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