Ethan Martin

  • Why Hashtags Matter for Today’s Brands

    … like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…

    AllFacebookin Social- 19 readers -
  • Brands: Learn the Language to Get the Most Out of Social

    …, just like every conversation, has an underlying, often unspoken code of conduct. These customs are often fluid and may not be immediately apparent to an outsider. At first glance, Snapchat is all about video. So would a cut-down of a highly produced broadcast spot make sense there? No, it wouldn’t. Pay attention to the nuance of the language…

    AllFacebookin Social- 13 readers -
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