Ethics

Ethics, sometimes known as philosophical ethics, ethical theory, moral theory, and moral philosophy, is a branch of philosophy that involves systematizing, defending and recommending concepts of right and wrong conduct, often addressing disputes of moral diversity. The term comes from the Greek word ἠθικός ethikos from ἦθος ethos, which means "custom, habit". The superfield within philosophy known as axiology includes both ethics and aesthetics and is unified by each sub-branch's concern with value. Philosophical ethics investigates what is the best way for humans to live, and what kinds of actions are right or wrong in particular circumstances.
Posts about Ethics
  • Is it OK to use my private conversation in a Facebook Live broadcast?

    … consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Unsplash.com The post Is it OK to use my private conversation in a Facebook Live broadcast? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 9 readers -
  • Five things Facebook is doing right

    … connected to the real world and props to him for taking a humble approach. My one criticism is that Facebook doesn’t seem to be staying ahead of the ethics curve. Being a dominant social network does come with ethical responsibilities beyond “connecting the world.” It seems like Facebook doesn’t make changes until the public pressure starts. In a recent…

    {grow}in Social- 19 readers -
  • Tearing down the house: How to handle social media haters

    … By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure. Such was the case this week when a house on the other side of my…

    {grow}in Social How To's- 19 readers -
  • How brands can avoid getting dragged down the aisle of internet infamy

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a discussion around the United Airlines PR debacle. Clearly this event was a colossal system failure of a company culture. The gate agents, the police force, the cabin attendants, and the entire company set of rules and procedures had some role in this poor man being dragged…

    {grow}in Social How To's- 18 readers -
  • How to keep yourself safe from social engineering attacks

    … an alternate phone number, such as a Google Voice account, or phone number apps like Ring4. In the same manner, if someone wants to mail you something, use a post office box. Never sign in to your bank accounts or give people your information when you’re using a public wifi hotspot. Wait until you get home or on to your company’s secured network. Best…

    {grow}in How To's- 18 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    … A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader? Let’s unpack those questions today. The influence line Hamish Campbell recently…

    {grow}- 29 readers -
  • Why traditional journalism and social influence are blurring

    … the most interesting two hours of the whole year. The strain in the room was palpable. They were journalists. They were taught to stay OUT of the news and now their company was urging them to actively participate in the social web. It was a titanic clash of culture and even ethics. But being a reporter AND a brand is the expectation today…

    {grow}in Social- 26 readers -
  • Is content swiping smart marketing or brand desperation?

    …. Here’s a screen shot. Can you detect something strange here? Like most people, I didn’t pay much attention to who wrote the article. I simply dove into the meat of the content. But where did this content come from? Forbes lifted an answer from Quora (a site that posts answers to questions) and pasted it as a fresh article on its own website…

    {grow}in Content- 18 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

    {grow}- 17 readers -
  • Why it’s OK to be a social media guru

    … By Mark W. Schaefer There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. One recent one by Scott Monty on his amazing new podcast was darn near poetic! As a seasoned professional, it’s frustrating to see somebody competing in your field with next-to-zero experience. A person…

    {grow}- 15 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 19 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency &…

    {grow}in Social- 27 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 28 readers -
  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

    {grow}- 18 readers -
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