Ethics Of Internet Research

  • The sneaky method BuzzFeed uses to win the market research game

    … By Kerry Gorgone, {grow} Contributing Columnist Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. After all, what insight could be gleaned by a marketer’s knowing which Harry Potter, Game of Thrones, or Downton Abbey character you are? But other quizzes—such as How Lazy Are You and What Grade…

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  • Would you conduct this experiment on your mother?

    …, he writes, is because the ethics of Internet research becomes a greater consideration as the cost of experimentation comes down: What makes today—and tomorrow —so very, very different from even a decade or five years ago is how the cost and complexity of running serious ‘large scale’ human experiments have radically declined. Marketing…

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