Ethnography (from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is a research method designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. An ethnography is a means to represent graphically and in writing the culture of a group. The word can thus be said to have a "double meaning," which partly depends on whether it is used as a count noun or uncountably. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.
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  • What is Netnography?

    … of individual peoples and cultures) that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. The term was coined by Robert Kozinets. Netnography compiles and analyzes data about the free social behavior of individuals on the Internet. The key is that this data…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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