Ethnography (from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is a research method designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. An ethnography is a means to represent graphically and in writing the culture of a group. The word can thus be said to have a "double meaning," which partly depends on whether it is used as a count noun or uncountably. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.
Posts about Ethnography
  • What is Netnography?

    … media data (geotagged) to analyze the social interactions and preferences of customers based on a defined area. PersonaX can draw a radius around any location you choose, and “scrape” all kinds of data from people within that area. The Definition of Netnography Netnography is the branch of ethnography (the scientific description of the customs…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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