Ethnography (from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is a research method designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. An ethnography is a means to represent graphically and in writing the culture of a group. The word can thus be said to have a "double meaning," which partly depends on whether it is used as a count noun or uncountably. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.
Posts about Ethnography
  • What is Netnography?

    … You’ve all heard my thoughts on buyer personas and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient and accurate means of creating buyer personas. And PersonaX is leading the way, using location-based social…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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