Etips

  • Can you see the future through a Periscope?

    …Periscope is a new app launched by Twitter that lets you broadcast live video streaming from your phone and because of its integration with Twitter, you have an instant community of followers to share your live streams with. As a marketer, what can you live stream? A great place to start is with special events…

    Roberto Renteria/ Starmark- 8 readers -
  • Keep a Pulse on your Performance with an Executive Dashboard

    …An executive dashboard has become a very useful tool to help keep executives and key stakeholders abreast of the company’s ongoing performance for a specific effort or for the organization as a whole. In a nutshell, dashboards are a visual representation of performance that gives executives a quick and easy way to view results…

    Roberto Renteria/ Starmark- 5 readers -
  • Cutting URLs down to size

    …Cumbersome URLs are not only a challenge for marketers to remember, but rest assured the public at large isn’t going to remember them either. So what’s a marketer to do? A vanity URL , if you remember, is a unique web address that can be branded and used in marketing executions. The main reason people use these…

    Roberto Renteria/ Starmark- 5 readers -
  • 10 Questions you Should ask when Hiring an Agency

    …We’ve asked three CMOs to share their thoughts about this updated list of critical success factors (for them) when they’re in the process of selecting a successful agency partner. 1) Will the “pitch team” become the account service team? As a brand, you don’t want a secondary team on the account after the pitch. 2…

    Roberto Renteria/ Starmark- 6 readers -
  • How a marketer can take advantage of the Internet of Things

    …The Internet of Things creates new opportunities for marketers to connect with their customers in one of the best ways possible, a “helpful” way. As a reminder, the Internet of Things is all about connecting devices to the internet that can report a status to a user, as example, wearables, equipment, home automation, etc. Marketers have…

    Roberto Renteria/ Starmarkin How To's -
  • Localization: The Next Content-Marketing Trend

    …A recent study by Forrester suggests that the best way to increase engagement is to communicate with prospects in their own language, to present relevant content in a natural way to your international visitors. According to KPCB’s Internet Trends, 6 out of 10 global sites are based in United States however 86% of their traffic…

    Roberto Renteria/ Starmarkin Content -
  • Local Search: The Social Evolution

    …Since our previous eTip about Local Search, we find times have changed and local-search-engine optimization (local SEO) is undergoing a social revolution! Long gone are the days of simply placing your business address in any number of directories as well as the footer of your website in hopes of ranking in the top 10 local search…

    Roberto Renteria/ Starmark- 6 readers -
  • The Internet of Things, preparing for the next generation of the Internet

    …At CES this month, there were 900 exhibitors promoting the Internet of Things, also know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.” As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead…

    Roberto Renteria/ Starmark- 10 readers -
  • Facebook Ad Targeting Core Changes

    …In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue. The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think…

    Roberto Renteria/ Starmarkin Social- 3 readers -
  • Native Mobile App or Responsive Web Design?

    …In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients…

    Roberto Renteria/ Starmark- 4 readers -
  • HTTPS Becomes Ranking Signal for Google’s Algorithm

    …HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors. Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit. But lately…

    Roberto Renteria/ Starmark- 6 readers -
  • Banner Advertising is Not Dead

    … Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending…

    Roberto Renteria/ Starmarkin Display- 6 readers -
  • Marketing to Millennials: The Power of Stranger

    … As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands. They would rather read a review from a total stranger than directly from a print ad, TV spot or even a friend. By 2017…

    Roberto Renteria/ Starmarkin Social- 4 readers -
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