Etoys.Com

eToys.com is a retail website that sells toys via the Internet. It was established by a startup company of the same name during the dotcom boom, but the company went bankrupt towards the end of the boom, after which the site went through a number of changes of ownership, and was acquired by Toys "R" Us in February 2009.
Posts about Etoys.Com
  • Build it? Buying Niche Media May be Better

    … strategy, promotions (e.g., coupons), and even content development. In 2001, Johnson & Johnson (J&J) acquired online parenting resource BabyCenter for a cool $10 million from near-bankrupt publisher, eToys.com. The BabyCenter website provides educational resources for a community of engaged women on the topics of birth, pregnancy…

    Content Marketing Institute- 9 readers -
  • What brands can learn from Amazon’s brick-and-mortar move

    … and an in-booth experience that engaged, immersed and excited veterinarians to promote probiotic foods and improve pet care. Both campaigns enticed customers to engage in person and extended the experience via digital advertising. Trying to execute one piece of the strategy without the other would have drastically diminished the campaigns…

    Digiday- 8 readers -
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  • The Rise and Fall of eToys
    As the calendar flipped over into the year 2000, the future looked promising for fledgling Internet retailer eToys.Sure, the company got a load of bad publicity when it failed to deliver some Chris...
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    Amazon’s first store, set to open in time for the holiday-shopping season on New York’s 34th Street, would mark an experiment by the retailer to connect with customers in the physical world.