Etoys.Com

eToys.com is a retail website that sells toys via the Internet. It was established by a startup company of the same name during the dotcom boom, but the company went bankrupt towards the end of the boom, after which the site went through a number of changes of ownership, and was acquired by Toys "R" Us in February 2009.
Posts about Etoys.Com
  • Build it? Buying Niche Media May be Better

    … strategy, promotions (e.g., coupons), and even content development. In 2001, Johnson & Johnson (J&J) acquired online parenting resource BabyCenter for a cool $10 million from near-bankrupt publisher, eToys.com. The BabyCenter website provides educational resources for a community of engaged women on the topics of birth, pregnancy…

    Content Marketing Institute- 9 readers -
  • What brands can learn from Amazon’s brick-and-mortar move

    … to increase their digital spending in the next five years. However, one look at companies like eToys.com and Pets.com shows how unlikely it is for companies to achieve success using digital-only strategies. Both companies deployed a lot of online marketing, but none of it offset the missing brick-and-mortar presence needed to tie it together…

    Digiday- 7 readers -
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More from around the web
  • The Rise and Fall of eToys
    As the calendar flipped over into the year 2000, the future looked promising for fledgling Internet retailer eToys.Sure, the company got a load of bad publicity when it failed to deliver some Chris...
  • Amazon to Open First Brick-and-Mortar SiteAmazon to Open First Brick-and-Mortar Site
    Amazon’s first store, set to open in time for the holiday-shopping season on New York’s 34th Street, would mark an experiment by the retailer to connect with customers in the physical world.