Eugene Schueller

  • Why L’Oréal Launched a Beauty Newsroom

    … Eugene Schueller is best known as the young chemist who founded L’Oréal in 1909. But many might not realize that he was also one of the most innovative advertisers of his time—and a pioneer of content marketing. Before L’Oréal came to be, Schueller was breaking ground as an editor for the hairdressing magazine La Coiffure de Paris. In 1912, he…

    Amanda Walgrove/ The Content Strategist- 13 readers -