Eugene Schwartz

  • 51 Content Marketing Hacks – Book Interview

    … Heidi Cohen Interviews Scott Aughtmon Q: What’s your best piece of advice for readers looking to improve their marketing? I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service. Famed copywriter Eugene Schwartz gave the best advice I’ve heard about…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
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