Europe (/ˈjʊərəp/ EWR-əp or /ˈjɜrəp/ YUR-əp) is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and Aegean Seas.Europe is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and the Black Sea and connected waterways to the southeast.
Posts about Europe
  • 3 European Martech Trends Affecting Brands in 2017

    … drivers automated reminders of when they should get their car serviced based on the date you bought your car. Based on my conversations with agencies, tech companies, and consultancies, this level of technological innovation is only going to increase. Here are three trends that marketers working in Europe should be thinking about for the future…

    The Content Strategistin Display- 18 readers -
  • How Brexit Will Affect UK Marketing Budgets in 2017

    …, nobody knows how the UK’s relationship with the rest of Europe will evolve. But when the political dust settles, the ad industry could have a big impact on tourism and the overall economy, shaping the way the world perceives the nation. The post How Brexit Will Affect UK Marketing Budgets in 2017 appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin How To's- 26 readers -
  • Twitter Dublin Managing Director Mark Little Steps Down

    … exit from the company. Little tweeted about his future plans, or lack thereof: To those who’ve asked, no definite plans. Taking some time to reconnect with my roots in news at a time of big challenges and big opportunity. O’Brien reported that Little, who previously worked as a journalist with RTE, took on the role of managing director…

    David Cohen/ Inside Facebookin Social Twitter- 19 readers -
  • How The New York Times Took Native Advertising Global

    … of native/branded content. The market is smaller, too, purely geographically, which is reflected in many of the companies’ budgets. In the U.S. every major media company has already launched a content studio. I think the craze in Europe is still to take off, which would respectively affect the audiences. As everywhere, consumers here are tired…

    Jordan Teicher/ The Content Strategist- 32 readers -
  • Webinar: Getting Global Content Right

    … At the end of 2012, Coca-Cola successfully launched Journey, its online publication, in the U.S. By 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of 4 minutes and 40 seconds per story. It was only natural to expand this success abroad. A few years later, Journey now…

    The Content Strategist- 20 readers -
  • How to Manage a Global Newsroom

    … Any successful content program requires transparency and visibility. But one that brings different together teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets. A central repository for content enables…

    The Content Strategistin How To's- 16 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    … The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages…

    Nanigansin Social- 24 readers -
  • The Global Marketer’s Guide to Localisation and Translation

    … Over the past few years, content marketing has evolved rapidly within global organisations. In many companies, content has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort. In a region such as Europe, with more than 50 countries and 200 languages, it’s…

    The Content Strategist- 26 readers -
  • Oculus Rift Pre-Orders Begin in Europe, Canada; Sept. 20 Ship Date

    … Pre-orders for the Oculus Rift headset are being accepted via retailers in Europe and Canada, with a ship date of Sept. 20. Facebook’s Oculus VR unit said in a blog post that the suggested retail price for the Oculus Rift in Europe is £549/€699 ($716), adding that in-store demonstrations of the upcoming Oculus Touch controller will begin…

    David Cohen/ AllFacebookin Facebook- 18 readers -
  • Reporters, Editors Still Rely on ‘Old Media’ (Study)

    … dominated North America and EMEA (Europe, the Middle East and Africa), at 74 percent. Earned media was a leading channel for driving influence, at 37 percent of respondents, while social media was cited by 28 percent. 40 percent of journalists feel that in order to succeed in today’s media landscape, they must have influence across multiple platforms…

    David Cohen/ AllFacebookin Social- 20 readers -
  • 5 Content Marketing Trends Sweeping Europe

    … Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent…

    Tessa Wegert/ The Content Strategist- 21 readers -
  • Pokémon GO Surpasses 7.5 Million Downloads in Five Days

    … “addictive.” This digital content engagement “is a measure of what people are seeing, reading, interacting and engaging with online.” Pokémon GO is available to download for free on the iTunes App Store and Google Play. The game is currently available in the U.S., New Zealand and Australia, and it is coming soon to Canada, Europe and South America. As of this writing, the game is the No. 1 top free iPhone app and the No. 1 top grossing iPhone app in the U.S. …

    AllFacebook- 42 readers -
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