Eurry Kim

  • What Makes Direct-Response Ads Work on Facebook?

    … Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions…

    David Cohen/ AllFacebookin Social- 8 readers -
  • Using Facebook Ads To Boost Brand Awareness

    … and Eurry Kim discussed their findings in a post on the Facebook for Business page. Focal point: The image has one obvious focal point. Brand link: How easy is it to identify the advertiser? Brand personality: How well does the ad fit with what you know about the brand? Informational reward: Does the ad have interesting information…

    David Cohen/ AllFacebookin Social- 9 readers -
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