Eurry Kim

  • What Makes Direct-Response Ads Work on Facebook?

    … Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions…

    David Cohen/ AllFacebookin Social- 8 readers -
  • Using Facebook Ads To Boost Brand Awareness

    … to convey more than just the brand. Bud Light ran a campaign in 2012 that had prominent product placement, with its iconic bottle featured in the ad. These ads scored more than 1.5 times higher than the average in both "brand link" and "noticeability." And we know from a separate case study that the campaign in which these ads were featured was successful…

    David Cohen/ AllFacebookin Social- 9 readers -
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