Evan Spiegel

    • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

      In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company.

      AllTwitter- 3 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 7 readers -
  • Snapchat’s Daily Video Views Have Tripled Since May — Now 6 Billion

    … users. In addition to overall growth, of both users and revenue, sources say the amount of content is growing as well, including live and local stories from more than 50 college campuses and locations in several major cities in the U.S. and the U.K. All of this seems to underlie IPO plans Snapchat CEO Evan Spiegel hinted at earlier this year…

    AllTwitterin Social Mobile- 9 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … Video is taking over the Internet. Streaming services like Netflix and Hulu have disrupted the cable industry business model. And until recently, people could share video from external sites on social media channels. But now social networks are adopting native video. The objective: to contain the user experience. Twitter launched its video…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • The Social Buzz During Cannes Lion on Twitter (Infographic)

    By Kimberlee Morrison on Jun. 30, 2015 - 3:00 PM Snapchat CEO Evan Spiegel made a big impression with the announcement of Snapchat’s latest advertising product at the Cannes Lions International Festival of Creativity last week. However, Snapchat wasn’t the only Cannes buzz on social media. SocialBro analyzed more than 100,000 tweets from nearly 70,000 users during the week of the festival.

    Inside Facebook- 16 readers -
  • Snapchat Launches Native Video Ads

    … Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling. Just in time for the festival, Snapchat also…

    AllFacebookin Social- 14 readers -
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