Evan Spiegel

  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    ….” The sleeker name is meant to reflect the company’s evolution beyond social, citing the release of Spectacles as its entry into hardware. In a time when fewer and fewer platforms are identifying as “social,” Snap Inc.’s expansion represents its progression into something bigger. CEO Evan Spiegel is no longer simply dominating the messaging app scene; he…

    AllTwitter- 4 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 11 readers -
  • Snapchat’s Daily Video Views Have Tripled Since May — Now 6 Billion

    This has been an exciting year for Snapchat, marked by big growth and an even bigger push into advertising. While much of last year was characterized by awkward maturation, the pivot from content sharing app to content destination may well have been the move that laid the foundation for the platform’s future as a potential mobile advertising juggernaut.

    AllTwitter- 10 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … Video is taking over the Internet. Streaming services like Netflix and Hulu have disrupted the cable industry business model. And until recently, people could share video from external sites on social media channels. But now social networks are adopting native video. The objective: to contain the user experience. Twitter launched its video…

    AllTwitterin Social Facebook Twitter- 23 readers -
  • The Social Buzz During Cannes Lion on Twitter (Infographic)

    … By Kimberlee Morrison on Jun. 30, 2015 - 3:00 PM Snapchat CEO Evan Spiegel made a big impression with the announcement of Snapchat’s latest advertising product at the Cannes Lions International Festival of Creativity last week. However, Snapchat wasn’t the only Cannes buzz on social media. SocialBro analyzed more than 100,000 tweets from…

    Inside Facebookin Social Twitter- 16 readers -
  • Snapchat Launches Native Video Ads

    … Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling. Just in time for the festival, Snapchat also…

    AllFacebookin Social- 22 readers -
Get the top posts daily into your mailbox!