Evan Spiegel

  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is, Snapchat transcended social in 2015 with the launch of Discover, when it began dabbling in content curation and ceased to be about merely chatting. Spectacles may be the company’s latest and greatest offering, but they ultimately represent a steppingstone along the company’s path to autonomy. Spectacles should get advertisers excited not necessarily…

    AllTwitter- 4 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 8 readers -
  • Snapchat’s Daily Video Views Have Tripled Since May — Now 6 Billion

    … users. In addition to overall growth, of both users and revenue, sources say the amount of content is growing as well, including live and local stories from more than 50 college campuses and locations in several major cities in the U.S. and the U.K. All of this seems to underlie IPO plans Snapchat CEO Evan Spiegel hinted at earlier this year…

    AllTwitterin Social Mobile- 9 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness. Snapchat CEO Evan Spiegel pitched his own native video product recently, and even Pinterest is getting in on the action with Cinematic Pins. Video already makes up 78 percent of Internet data…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • The Social Buzz During Cannes Lion on Twitter (Infographic)

    … By Kimberlee Morrison on Jun. 30, 2015 - 3:00 PM Snapchat CEO Evan Spiegel made a big impression with the announcement of Snapchat’s latest advertising product at the Cannes Lions International Festival of Creativity last week. However, Snapchat wasn’t the only Cannes buzz on social media. SocialBro analyzed more than 100,000 tweets from…

    Inside Facebookin Social Twitter- 16 readers -
  • Snapchat Launches Native Video Ads

    … announced its new native video ad product called 3V: Vertical, Video, Views. Speigel explained: 3V advertising is special because it’s built from the ground up for mobile, just like everything else on Snapchat. He also reiterated his desire not to go too far with “creepy” advertising practices: In the earlier days of Internet advertising, markets…

    AllFacebookin Social- 17 readers -
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