Evan Spiegel

  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company…

    AllTwitter- 4 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 9 readers -
  • Snapchat’s Daily Video Views Have Tripled Since May — Now 6 Billion

    … users. In addition to overall growth, of both users and revenue, sources say the amount of content is growing as well, including live and local stories from more than 50 college campuses and locations in several major cities in the U.S. and the U.K. All of this seems to underlie IPO plans Snapchat CEO Evan Spiegel hinted at earlier this year…

    AllTwitterin Social Mobile- 9 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    …, and it is set to increase to 84 percent by 2018, according to Cisco Systems. By 2019, video is projected to account for 80 percent of all global consumer Internet traffic. Indeed, the demand for video has increased, and according to Visual.ly CEO Matt Cooper, there’s been a significant increase in demand for native video in the last six months. The bottom…

    AllTwitterin Social Facebook Twitter- 23 readers -
  • The Social Buzz During Cannes Lion on Twitter (Infographic)

    … By Kimberlee Morrison on Jun. 30, 2015 - 3:00 PM Snapchat CEO Evan Spiegel made a big impression with the announcement of Snapchat’s latest advertising product at the Cannes Lions International Festival of Creativity last week. However, Snapchat wasn’t the only Cannes buzz on social media. SocialBro analyzed more than 100,000 tweets from…

    Inside Facebookin Social Twitter- 16 readers -
  • Snapchat Launches Native Video Ads

    … announced its new native video ad product called 3V: Vertical, Video, Views. Speigel explained: 3V advertising is special because it’s built from the ground up for mobile, just like everything else on Snapchat. He also reiterated his desire not to go too far with “creepy” advertising practices: In the earlier days of Internet advertising, markets…

    AllFacebookin Social- 17 readers -
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