Evan Spiegel

  • Snapchat CEO accused of insulting an entire country

    … by the juggernaut that is Facebook. What did come as a surprise was Snap Inc. CEO Evan Spiegel allegedly insulting an entire country. Not just any country but the 2nd most populous country in the world. Late last week, it was made public that Spiegel allegedly said that he did not want to expand into countries like India saying that Snapchat isn’t for poor…

    Greg's Corner- 27 readers -
  • What to Look for in 2017: Mobile, Video, AI

    …? For a consumer, the likely answer is, “Who cares?” Cross-device tracking may still be a hairball for marketers to untangle, but from a consumer’s point of view, there’s no real delineation between screens. With the proliferation of smart devices in our lives (watches, glasses, voice-activated speakers, etc.), the best marketers will use multiple…

    AllFacebookin Facebook Retargeting- 42 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is, Snapchat transcended social in 2015 with the launch of Discover, when it began dabbling in content curation and ceased to be about merely chatting. Spectacles may be the company’s latest and greatest offering, but they ultimately represent a steppingstone along the company’s path to autonomy. Spectacles should get advertisers excited not necessarily…

    AllTwitter- 6 readers -
  • Twitter vs. Snapchat

    … that doesn’t go on the social media permanent record, and the stories allow users to present a short term piece of more curated content. And Snapchat overall is just more fun, according to CEO Evan Spiegel: Somewhere along the way, when we were building social media products, we forgot that the reason we like to communicate with our friends is because…

    Inside Facebookin Social Twitter- 17 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … age are being served with alcohol ads, people are required to enter their birthday when they download the application. In fact, this is one of the few pieces of information that users are required to provide, as Snapchat CEO Evan Spiegel has described data-driven ads as “creepy.” Still, like all platforms, Snapchat carries risk for alcohol brands…

    AllTwitterin Facebook YouTube- 14 readers -
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