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… too. Think about the weather forecast as an external piece of data / content, this can be automatically retrieved from a source like Yahoo Weather. The next step would be to trigger event driven emails and offers based on it. A simple piece of information like that, combined with dynamic email marketing can munster impressive results. For instance…
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.