Event Marketing

  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention…

    Relevancein EMail How To's- 11 readers -
  • From Good to Great: Tips to Take Your Next Live Event Up a Notch

    … Marketing World snacks all carry its signature orange color. I also cannot emphasize enough the absolute drop-dead importance of running on time. It’s a sign of respect to attendees that we take very seriously. This article originally appeared in a different format in the October issue of Chief Content Officer. Sign up to receive your free…

    Content Marketing Institute- 13 readers -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 9 readers -
  • What Working at an Apple Store Taught Me About Good Event Marketing

    … I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help…

    Visual.ly- 8 readers -
  • 7 Tips to Harness Your Event Superpowers

    … with a link to the event. Share photos of gifts/swag at the event. Ask for quotes to share. With these simple strategical tactics, you can create the conversation about your event well before the main event takes place. This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription…

    Content Marketing Institutein Social EMail- 9 readers -
  • How to Network a Conference Like a Jedi: 55 Tips

    … Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio. In two words: mind blowing. In three: mind blowingly terrifying. If you’re like me…

    Aaron Orendorff/ Content Marketing Institutein How To's- 12 readers -
  • How to Promote Events on Social Media Like a Superhero!

    …, friends sharing the event with other friends drives incredible traffic. And when we’re at the event, sharing our experience helps us to record those memories, share them online with people who have second thoughts about not going (this time), and continue to build awareness. Facebook generates 4 million “likes” every single minute Tweet…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … Have you ever loved a tape’s print design? I mean, really loved a tape’s print design? Loved it so much that when that print was discontinued, you took to social media to express your disappointment? David Rodgers knows what it’s like when people get attached to their favorite tape designs. He is the senior digital marketing manager at ShurTech…

    Content Marketing Institutein Social- 12 readers -
  • How to Market Your Event – the Zumba Way

    … It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year. Being a participant in the buildup to this convention reminded me that event marketing…

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Building Customer Experience by Looking at Event Marketing

    … to organize and execute a valuable customer experience? As we are currently in the process of preparing for MarketingSherpa Summit 2016, I want to apply to these questions what we have learned from creating a real-world experience for the marketers who attend our conference. Starting off, we evolved the event this year from focusing solely on email because…

    MarketingSherpa Blog- 8 readers -
  • Increase Your Event Registrations with Social Share

    … We are very excited to announce a new and improved way to take your event marketing beyond the inbox and increase your registrations. We call it our Social Share tool, and it was created to help you schedule a series of social media posts on Facebook, Twitter, and LinkedIn to promote your event — all from one place. Here’s how Social Share can…

    Miranda Paquet/ Constant Contactin Social- 16 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … the New Zealand brand makes up less than 1% of the region. Steven Caunce will be speaking about this campaign at MarketingSherpa Summit 2016, February 22-24 in Las Vegas. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las…

    MarketingSherpa Blog- 18 readers -
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