Event Marketing

  • How to Hook Your Audience through Targeting

    … — but as a marketer, you’ll quickly realize this is no laughing matter. The Crowded Fishbowl Consumers are currently swimming in an overcrowded aquarium that’s packed to the gills with marketing messages. Between companies constantly vying for attention and social media, enabling literally anyone to become a brand unto themselves, audiences are left…

    Relevancein EMail How To's- 15 readers -
  • From Good to Great: Tips to Take Your Next Live Event Up a Notch

    … Marketing World snacks all carry its signature orange color. I also cannot emphasize enough the absolute drop-dead importance of running on time. It’s a sign of respect to attendees that we take very seriously. This article originally appeared in a different format in the October issue of Chief Content Officer. Sign up to receive your free…

    Content Marketing Institute- 15 readers -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 10 readers -
  • What Working at an Apple Store Taught Me About Good Event Marketing

    … I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help…

    Visual.ly- 8 readers -
  • 7 Tips to Harness Your Event Superpowers

    … with a link to the event. Share photos of gifts/swag at the event. Ask for quotes to share. With these simple strategical tactics, you can create the conversation about your event well before the main event takes place. This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription…

    Content Marketing Institutein Social EMail- 10 readers -
  • How to Network a Conference Like a Jedi: 55 Tips

    Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio. In two words: mind blowing. In three: mind blowingly terrifying.

    Aaron Orendorff/ Content Marketing Institute- 13 readers -
  • How to Promote Events on Social Media Like a Superhero!

    … Marketers continue to see great results with social media for building brand awareness, driving conversions, and building relationships with prospects and customers. I’m not sure a single industry comes close to seeing the massive impact of social media that event marketers are seeing. When you can latch into social media for building awareness…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … show. “It’s in-person event marketing, and we do it well,” says Rodgers. “We like going places and meeting people firsthand.” At the 2015 festival, the team used Periscope to broadcast the parade as it unfolded. As many as 800 people from around the world watched the feed. The festival also is an opportunity for the marketing team to get to know…

    Content Marketing Institutein Social- 13 readers -
  • How to Market Your Event – the Zumba Way

    … It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year. Being a participant in the buildup to this convention reminded me that event marketing…

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Building Customer Experience by Looking at Event Marketing

    … Thompson, Events Manager, MarketingSherpa. Aimee is the brains behind MarketingSherpa Summit in Vegas, in addition to creating the structure for marketing labs and media centers at external events, and even expanding to in-person training. We first dived in on the development of such a large and ever-expanding event, breaking it down into three phases…

    MarketingSherpa Blog- 8 readers -
  • Increase Your Event Registrations with Social Share

    … We are very excited to announce a new and improved way to take your event marketing beyond the inbox and increase your registrations. We call it our Social Share tool, and it was created to help you schedule a series of social media posts on Facebook, Twitter, and LinkedIn to promote your event — all from one place. Here’s how Social Share can…

    Miranda Paquet/ Constant Contactin Social- 16 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … Vegas, February 22-24 Event Marketing: Fuji Xerox achieves 240% of sales target via a fashion show Social Media Marketing: When your product delights your customers, customers will help sell it 2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees Marketing …

    MarketingSherpa Blog- 18 readers -
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