Event Marketing

    • What Working at an Apple Store Taught Me About Good Event Marketing

      I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop exi ...

      Visual.ly- 6 readers -
    • 7 Tips to Harness Your Event Superpowers

      From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Those who do it well seem superhuman, with powers we mere normals do not possess. Never fear; a social media event plan is here. Social superpowers … activate. HANDPICKED RELATED CONTENT: Every Event Should Be Time for Social Media 1.

      Content Marketing Institutein Social EMail- 9 readers -
  • How to Promote Events on Social Media Like a Superhero!

    … Marketers continue to see great results with social media for building brand awareness, driving conversions, and building relationships with prospects and customers. I’m not sure a single industry comes close to seeing the massive impact of social media that event marketers are seeing. When you can latch into social media for building awareness…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … Have you ever loved a tape’s print design? I mean, really loved a tape’s print design? Loved it so much that when that print was discontinued, you took to social media to express your disappointment? David Rodgers knows what it’s like when people get attached to their favorite tape designs. He is the senior digital marketing manager at ShurTech…

    Content Marketing Institutein Social- 5 readers -
  • How to Market Your Event – the Zumba Way

    … It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year. Being a participant in the buildup to this convention reminded me that event marketing…

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Building Customer Experience by Looking at Event Marketing

    … Thompson, Events Manager, MarketingSherpa. Aimee is the brains behind MarketingSherpa Summit in Vegas, in addition to creating the structure for marketing labs and media centers at external events, and even expanding to in-person training. We first dived in on the development of such a large and ever-expanding event, breaking it down into three phases…

    MarketingSherpa Blog- 7 readers -
  • Increase Your Event Registrations with Social Share

    … We are very excited to announce a new and improved way to take your event marketing beyond the inbox and increase your registrations. We call it our Social Share tool, and it was created to help you schedule a series of social media posts on Facebook, Twitter, and LinkedIn to promote your event — all from one place. Here’s how Social Share can…

    Miranda Paquet/ Constant Contactin Social- 13 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … Vegas, February 22-24 Event Marketing: Fuji Xerox achieves 240% of sales target via a fashion show Social Media Marketing: When your product delights your customers, customers will help sell it 2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees Marketing …

    MarketingSherpa Blog- 14 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    … way to bring in new and familiar customers. They are also a great way to add a local feel to a restaurant chain. Events will give your customers a good reason to try you, remember you, and keep coming back. Your online marketing platform is an efficient way to promote events. There are services that can not only promote your event, but also turn…

    Constant Contactin Social EMail Content- 8 readers -
  • 3 Lessons From Shia LaBeouf on How to Go Viral

    “SHIA LABEOUF” is a song by Rob Cantor. It tells the true story of an actual cannibal. Learn more here: http://www.robcantor.com Purchase the song on Bandcamp: http://bit.ly/1zjiH5Z Behind-the-scenes: http://www.facebook.com/robcantormusic Tweets: http://www.twitter.com/robcantor FEATURING: The Gay Men’s Chorus of Los Angeles -- Dr.

    MarketingSherpa Blogin Social Twitter How To's- 8 readers -
  • 6 Ways to Maximize Social Media for Event Marketing

    … promotion; find out what is the key to an effective event hashtag and get tips from the experts and much more. Here are 6 ways to leverage social media to market your next event! Create a Facebook Event to share and promote your event. Research hashtags and create a unique hashtag for your event. Develop and distribute a pre-written tweet…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
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