Event Marketing

    • I Took A Year Off From Conferences, Here’s What Happened

      The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love getting a rest and visiting my Mom.

      Douglas Karr/ Marketing Technology Blog- 13 readers -
    • Kaon AR: A B2B Augmented Reality Platform

      Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 4 Easy Ways to Promote Your Fundraiser

    … The big day is almost here! You’ve booked the venue and sorted through most of the logistics. Now, you’re ready to get the word out to your supporters and get them as hyped as you are. Looking for more tips on planning and promoting a successful fundraiser? Check out DonorPerfect’s free e-book: How to Plan a Nonprofit Fundraising Event…

    Miranda Paquet/ Constant Contactin EMail- 11 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … Electronics Show (CES). They’re even popular in marketing (think MozCon and Hubspot’s Inbound gatherings). Brands like Pepsi and Prudential host events to more deeply connect with consumers and generate brand awareness. For example, Prudential’s 4.01K “Race for Retirement” started out as a consumer-facing running event and quickly grew…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • How to Hook Your Audience through Targeting

    … your audience about your brand when you can let them experience it for themselves? Given the fact that 89 percent of consumers say event marketing helps them better understand products and services, this technique should be a no-brainer. As an example, when one of our clients wanted to showcase its new offering to physical therapists, we created…

    Relevancein EMail How To's- 16 readers -
  • From Good to Great: Tips to Take Your Next Live Event Up a Notch

    … Marketing World snacks all carry its signature orange color. I also cannot emphasize enough the absolute drop-dead importance of running on time. It’s a sign of respect to attendees that we take very seriously. This article originally appeared in a different format in the October issue of Chief Content Officer. Sign up to receive your free…

    Content Marketing Institute- 19 readers -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 12 readers -
  • What Working at an Apple Store Taught Me About Good Event Marketing

    … I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help…

    Visual.ly- 10 readers -
  • How to Network a Conference Like a Jedi: 55 Tips

    … to a pre-conference post, a one-on-one sit down with Joe Pulizzi during the event, and all the videos previewed below — check out How to Attend a Marketing Conference and Take It Over … Even If You’re Not a Speaker. However, before we jump in, let me recommend two tools I’ve found invaluable to stay current and connected with all the amazing people I…

    Aaron Orendorff/ Content Marketing Institutein How To's- 15 readers -
  • How to Promote Events on Social Media Like a Superhero!

    … – Create a unique, simple event hashtag and communicate it through all your collateral, ask speakers to co-host Twitter Chats, discover and retweet active conversations during the event, create Twitter lists of sponsors, speakers and attendees, and build relationships throughout. How to Promote Events on LinkedIn – Publish a content post about…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … show. “It’s in-person event marketing, and we do it well,” says Rodgers. “We like going places and meeting people firsthand.” At the 2015 festival, the team used Periscope to broadcast the parade as it unfolded. As many as 800 people from around the world watched the feed. The festival also is an opportunity for the marketing team to get to know…

    Content Marketing Institutein Social- 14 readers -
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