Event Marketing

    • From Good to Great: Tips to Take Your Next Live Event Up a Notch

      Live events are a staple in many marketers’ arsenals, with 68% of B2B and 59% of B2C marketers including them in their content marketing mix. And any marketer who has been involved in planning an event — as I have been dozens and dozens of times — knows how many details go into providing an unforgettable experience for attendees.

      Content Marketing Institute- 13 readers -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 9 readers -
  • What Working at an Apple Store Taught Me About Good Event Marketing

    … I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help…

    Visual.ly- 7 readers -
  • How to Network a Conference Like a Jedi: 55 Tips

    … Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio. In two words: mind blowing. In three: mind blowingly terrifying. If you’re like me…

    Aaron Orendorff/ Content Marketing Institutein How To's- 10 readers -
  • How to Promote Events on Social Media Like a Superhero!

    … ignore these platforms, as the power they hold is priceless to creating and marketing successful events. Maximillion Event Creators Maximillion published this infographic, Social Superheroes present Event Marketing to help marketers utilize the marketing powers of social media before, during, and after your event. The infographic walks through…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • On a Roll: Duck Brand Sticks With Customers

    … to fix something, sometimes in an unexpected way. They’re proud of their ingenuity.” HANDPICKED RELATED CONTENT: How to Measure Engagement the Right Way This article originally appeared in the April issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post On a Roll: Duck Brand Sticks With Customers appeared first on Content Marketing Institute. …

    Content Marketing Institutein Social- 10 readers -
  • Every Event Should Be Time for Social Media

    … Marketing World this September. Register by May 31 for early-bird savings and the opportunity to win prizes. Use code BLOG100 to save an extra $100 This article originally appeared in the April issue of Chief Content Officer. Cover image by Joseph Kalinowski/Content Marketing Institute The post Every Event Should Be Time for Social Media appeared first on Content Marketing Institute. …

    Jonathan Crossfield/ Content Marketing Institutein Social Twitter- 9 readers -
  • How to Market Your Event – the Zumba Way

    … It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year. Being a participant in the buildup to this convention reminded me that event marketing…

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Building Customer Experience by Looking at Event Marketing

    … Thompson, Events Manager, MarketingSherpa. Aimee is the brains behind MarketingSherpa Summit in Vegas, in addition to creating the structure for marketing labs and media centers at external events, and even expanding to in-person training. We first dived in on the development of such a large and ever-expanding event, breaking it down into three phases…

    MarketingSherpa Blog- 7 readers -
  • Increase Your Event Registrations with Social Share

    … We are very excited to announce a new and improved way to take your event marketing beyond the inbox and increase your registrations. We call it our Social Share tool, and it was created to help you schedule a series of social media posts on Facebook, Twitter, and LinkedIn to promote your event — all from one place. Here’s how Social Share can…

    Miranda Paquet/ Constant Contactin Social- 15 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … customers.” A prime opportunity to engage customers in this manner is when launching a new product, he said. It’s especially important since the industry is so competitive. To generate excitement for the Versant 2100 printer, the team at Fuji Xerox created a fashion show featuring a fictional designer, complete with direct mail “lookbooks…

    MarketingSherpa Blog- 16 readers -
  • 5 Marketing Ideas to Keep Your Restaurant Top of Mind

    … way to bring in new and familiar customers. They are also a great way to add a local feel to a restaurant chain. Events will give your customers a good reason to try you, remember you, and keep coming back. Your online marketing platform is an efficient way to promote events. There are services that can not only promote your event, but also turn…

    Constant Contactin Social EMail Content- 9 readers -
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