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… Usually, athletes market something like protein powders or workout DVDs once their jersey is hung up for good. But in Wix’s world, NFL retirees want to be a bit more creative. Terrell Owens, for example, is now baking pies. Franco Harris is an event planner. Brett Favre is a butcher (though I’m sure the staff of Deadspin could have come up…
… to get (almost) anyone’s email address with a quick search. However, not all speakers are so easy to track down. You might decide to use a speaker agency. These resources can be incredibly frustrating to use as an event planner because once you contact the bureau for a speaker fee, you become a sales lead. You can now expect the agent to inevitably…
… or fishy about your application? This should go without saying, but don’t lie on your speaking application — or in life. Be honest with the reviewers. If you stretch the truth about results, clients’ availability to speak or having permission to present content, it will just lead to embarrassment down the road and a headache for the event planner…
Planning an event might seem easy on paper, but the reality involves a lot of hard work. While a venue and some nibbles might be all you need to get started, delivering a positive, rewarding experience for attendees requires quite a bit of forward thinking and a lot of advance planning on your part.