Events

    • Google I/O: What’s going on with Progressive Web Apps?

      At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps a ...

      Search Engine Watchin Google- 12 readers -
    • Social media tips to smash your next event

      When was the last time you attended an event and no one mentioned social media? Every conference organiser’s dream is to trend on Twitter or get a buzz going across social media. From the opening remarks, we’re encouraged to tweet, snap photos and promote the conference in real time. If you want better social media coverage of your event, make sure you’ve done your groundwork b ...

      Sarah Mitchell/ Lush Digitalin Social Twitter- 18 readers -
    • SiriusDecisions Summit 2017: The ROI of Content Marketing

      One of the most frequent questions we get from prospects and clients is: “How can I measure the impact of my content marketing?” SiriusDecisions reports that 83 percent of B2B companies plan to increase their content budgets this year, yet zero percent believe they’re effectively measuring ROI. So how can brands determine a return on their investment? I’m so excited to be addr ...

      The Content Strategistin Content- 25 readers -
  • Explore the Breadth of Hero Conf London – at 35% Off!

    May 25, 2017 Hero Conf London returns, 23-25 October, at the Brewery in central London! The event brings back our best speakers from 2016, but introduces the newest, most relevant topics for PPC learning. So what do we mean when we say “all-PPC?” Right now, you can explore the breadth of topics we’ll cover at Hero Conf London.

    Nate Hollander/ PPC Hero- 12 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails you can to ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    …, and Thrillist) built for the mobile, social, and video-first world. Their videos got 3.3 billion (with a “b”) views in April 2017. That puts the media and entertainment property that many video marketers have never heard of ahead of Comcast, which ranked #9 with just under 3 billion views. And if you rank the top media and entertainment properties…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 13 readers -
  • Our Top Speakers Return to London – Register Now at £500 Off!

    … May 18, 2017 Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what schedule tweaks we need to consider. That’s why we’re excited to announce the return of our…

    Nate Hollander/ PPC Heroin Paid Search- 9 readers -
  • 3 Hard Content Marketing Truths

    …. Sirius lead researcher Phyllis Davidson laid out some hard truths during the summit: 60-70 percent of content is unused, and not because we forgot about it. Her original research revealed that most content just wasn’t good enough to use. It’s worse than useless; it has the potential to be detrimental to your brand. Hearing this data almost felt…

    Joe Lazauskas/ The Content Strategistin Content- 13 readers -
  • We Want Your Speaking Pitch…Now!

    … May 9, 2017 Fresh off of truly fantastic experience at Hero Conf Los Angeles (91% of attendees say they’ll be returning), we’re jumping right back into planning for our next event. And we need your help. Our speakers are the single most important part of our live event experience. So here is the open call to make your voice heard. Through…

    Nate Hollander/ PPC Heroin Paid Search- 8 readers -
  • How to use Search Console for quick SEO wins

    …, shared her own tips at Brighton SEO on how to use Search Console. There are four key areas in Search Console where you can find quick wins for SEO, and all of them can make a huge difference in your search optimization. 1) Internal Crawl Errors It’s easy to take advantage of crawl errors and use them as a way to come up with new link…

    Search Engine Watchin SEO How To's- 21 readers -
  • What Is a Challenge Group?

    … Have you been struggling to get into the shape you want to be in? Maybe you’ve got the working out piece n check, but need some support and assistance around the nutritional aspect of fitness? Maybe you are eating well but can’t find the time to workout, or are having trouble finding a fitness routine that takes your body to the next level…

    Amy Starr Allen- 15 readers -
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