• Trends for online marketing in 2017 and beyond

      How are you going to compete with all the marketing noise out there? As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others? And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray! Have you ever signed up for a fr ...

      Ellen Finkelstein/ Change the World Marketingin Social- 14 readers -
  • Why you should charge if you want engagement and results

    …? As with any series, whether it’s your autoresponders or a course, you’ll get fewer opens later on. In this case, they started at 75% and ended at 48.7%. But that’s still a lot of engagement. That’s because the people on this list paid for a webinar series. If I gave it for free, the open rates would be much lower. This program is low-cost, but it’s also…

    Ellen Finkelstein/ Change the World Marketingin EMail- 13 readers -
  • How to plan a profitable webinar

    This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy.

    Ellen Finkelstein/ Change the World Marketing- 15 readers -
  • Wishing you a happy, healthy, safe, and successful 2016!

    … Wishing you a happy, healthy, safe, and successful 2016! To help you plan for greater success, I’m offering a VIP Day to a few people in January. This is a full day of 1-on-1 coaching dedicated to your business. I’ve planned this very carefully for maximum impact. Read all about it here! If you found this post useful, don't miss any new tips…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Anatomy of a webinar with an affiliate partner

    … the webinar How to work with your affiliates to maximize their promotion efforts How to set up the webinar sales page for maximum registrations Where to put the recording How to get the most people to watch the recording (since only about 1/3 come to the live event) How to set up your offer to maximize sales How to write your webinar script so…

    Ellen Finkelstein/ Change the World Marketingin Affiliate- 14 readers -
  • You don’t need to be perfect

    …. Not perfectly, but quite nicely anyway. Perfect isn’t the point. So get out there and speak. Record videos. Do webinars. Even sing prayers in front of 100+ people! Do your best …and don’t worry about how it came out. Some people say practice makes perfect, but that isn’t my experience. When a task is challenging, you may never get to perfect…

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 8 readers -
  • The 4 M steps to change the world

    … many. They include live speaking, webinars, social media, your blog and website, and more. Matrix: This is your system. It includes follow-up, autoresponders, products, services, events, and partnerships. Monday, May 18, 2015, I’ll be giving a webinar called “You have an important message. Why aren’t people listening?“ It’s about how…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Why you should write a script for your webinar

    … a video product and was thinking of transcribing it afterwards to repurpose it as a PDF. I said, “Why not write a script in advance? Then you can use that script to create your PDF.” I do this a lot. The benefits of writing a script in advance Once you get in the habit of writing a script, you’ll never go back! There are so many advantages: Lets…

    Ellen Finkelstein/ Change the World Marketing- 26 readers -
  • An inspiring speaking story — from disses to raves

    … Have you ever gotten really awful feedback from an audience or customer? Everyone has, but it can be really hard to take. Speakers are especially sensitive to negative feedback, but speaking is an important skill for online marketers, who often give webinars. And many entrepreneurs give live talks as well. How would you turn disses into raves? I…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
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