Evergreen

In botany, an evergreen is a plant that has leaves in all four seasons, always green. This contrasts with deciduous plants, which completely lose their foliage during the winter or dry season. There are many different kinds of evergreen plants, both trees and shrubs. Evergreens include:most species of conifers (e.g. hemlock, blue spruce, red cedar, and white/scots/jack pine), but not all (e.g.
Posts about Evergreen
    • The 30 possible ways you can create customer value

      By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression of our brand, it is part of our ...

      {grow}- 22 readers -
    • Does corporate storytelling work? Some mega-brands say no.

      By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched a magazine-style site called Coca-Cola Journey.

      {grow}- 19 readers -
    • 20 Extraordinary Content Marketing Insights

      By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode.

      {grow}in Content- 15 readers -
  • 5 Steps to conduct a superior podcast interview

    … By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off. Doing…

    {grow}- 9 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 11 readers -
  • How often should I blog? Five steps to answering the question

    … One of the questions I am asked most often is “how often should I blog?” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.” There is no formula, only guidelines, and it’s up to you to find a consistency that’s right for you and your…

    {grow}in How To's- 12 readers -
  • The path to content success: Crushing self doubt

    … By Mark Schaefer By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno I met this amazing man while working on my book KNOWN…

    {grow}in Content- 16 readers -
  • Can anybody become known? Let’s ask the janitor.

    … Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove…

    {grow}- 25 readers -
  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 14 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    … A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader? Let’s unpack those questions today. The influence line Hamish Campbell recently…

    {grow}- 20 readers -
  • Content marketing success and the crappy quality myth

    … when people assume that when companies aren’t successful with their marketing, it’s because they’re producing “crappy content.” Says who? Quality content is simply the stakes to get a seat at the table today. It does NOT assure triumph. Digital marketing success requires a complex cocktail of skill, strategy, and persistence. Here are a few…

    {grow}in Social Content- 20 readers -
  • Stop creating Random Acts of Content

    … By Mark Schaefer I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction. After listening intently for a couple…

    {grow}in Content- 25 readers -
  • Why 30 may be the most important number of your career

    … By Mark Schaefer I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits…

    {grow}- 20 readers -
  • Content is King… But Only One Wears the Crown

    … You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influenceq, authority…

    Douglas Karr/ Marketing Technology Blogin Content- 30 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … and sales too. Answer “pre-buying” questions with content – Create content around specific questions that you regularly get from your prospects and customers. Create more “evergreen” content and resources – Choose your topics wisely, so your content will not lose its value a few months after it was created. Amplify the RIGHT content with paid…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 17 readers -
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