Evergreen

In botany, an evergreen is a plant that has leaves in all four seasons, always green. This contrasts with deciduous plants, which completely lose their foliage during the winter or dry season. There are many different kinds of evergreen plants, both trees and shrubs. Evergreens include:most species of conifers (e.g. hemlock, blue spruce, red cedar, and white/scots/jack pine), but not all (e.g.
Posts about Evergreen
    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 12 readers -
    • Six transformative trends in influencer marketing (is it really marketing?)

      By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel, and undoubtedly, this has come true.

      {grow}- 17 readers -
  • 5 Steps to conduct a superior podcast interview

    … By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off. Doing…

    {grow}- 19 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 14 readers -
  • How often should I blog? Five steps to answering the question

    … to raise awareness for a charity, perhaps a quarterly newsletter might be all the reader attention you need. See how blogging consistency is connected to goals? 2. What are your competitors up to? The most important aspect of marketing is determining where you can maneuver, meaning, identifying where can create leverage in your marketplace. This rarely…

    {grow}in How To's- 14 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … everything right with an epic content marketing program … and then abruptly ended years of value they had built in storytelling and passionate fans. What’s going on here? The best content marketing case study … is over And then there was the biggest blow of all. One of the most celebrated content marketing case studies in history starred Fiskars…

    {grow}- 23 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 29 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 18 readers -
  • The path to content success: Crushing self doubt

    … By Mark Schaefer By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno I met this amazing man while working on my book KNOWN…

    {grow}in Content- 18 readers -
  • Can anybody become known? Let’s ask the janitor.

    … Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove…

    {grow}- 26 readers -
  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 16 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    … built their reputation based on expertise and once that expertise is put up for sale, their credibility may be diminished among their discerning audience. Smart brands (and influencers) will be careful about crossing that line between “thought leadership” and “advertisement.” 3. Advocate — An example would be a content creator who creates passionate…

    {grow}- 24 readers -
  • Content marketing success and the crappy quality myth

    … on these sites is best-in-class. What in the world is going on here? Content Shock, baby In 2014 I wrote a post predicting this outfall called Content Shock: Why content marketing may not be a sustainable strategy (for some businesses). I applied basic economic principles to content and surmised that something was going to have to give…

    {grow}in Social Content- 21 readers -
  • Stop creating Random Acts of Content

    … sustainable interest — determining what you want you to be known for. Although this is a book focused on personal branding, it really applies to ALL branding. What is your aim? If you create content for two years, what is the desired end result? If you determine that, then you should be on a mission, and every single thing you do should add to that mission…

    {grow}in Content- 26 readers -
  • Why 30 may be the most important number of your career

    … By Mark Schaefer I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits…

    {grow}- 22 readers -
  • Content is King… But Only One Wears the Crown

    … You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influenceq, authority…

    Douglas Karr/ Marketing Technology Blogin Content- 34 readers -
  • The language of business: What you’re selling may be not be what they’re buying

    … Sometimes I get concerned when my friends get caught in the social media bubble and start to lose touch with the language of real business. In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view…

    {grow}- 13 readers -
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