In botany, an evergreen is a plant that has leaves in all four seasons, always green. This contrasts with deciduous plants, which completely lose their foliage during the winter or dry season. There are many different kinds of evergreen plants, both trees and shrubs. Evergreens include:most species of conifers (e.g. hemlock, blue spruce, red cedar, and white/scots/jack pine), but not all (e.g.
Posts about Evergreen
    • New Research Answers: Is Content Marketing Sustainable?

      By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos.

      {grow}in Social Content- 21 readers -
    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 21 readers -
    • The difference between social selling and social spamming

      By Mark Schaefer Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches to hundreds, thousands, maybe even millions of people through LinkedIn, email, Twitter and other channels. But just because you CAN doesn’t mean you SHOULD. The amount of automated sales spam I receive has just gone out of control.

      {grow}- 21 readers -
  • Five weird lessons from an unexpected viral post

    … By Mark Schaefer I recently wrote a mere 208 words on a LinkedIn post that went viral — more than 650,000 views, 2,335 likes, and 440 comments. It also brought out some of the most mean-spirited commentary I have experienced in my career. There’s an interesting tale behind this episode and some lessons, too. Here’s the story behind my post. I’m…

    {grow}- 12 readers -
  • #188: What I Learned From a Year of Automating My Business

    … Biggest Takeaways You Don’t Want to Miss: At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”? So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) […] The post #188: What I Learned From a Year of Automating My Business appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfield- 12 readers -
  • Is Facebook evil?

    … By Mark Schaefer Five years ago I predicted that Facebook would become the most evil company on earth. The claim was tongue-in-cheek, but the logic was solid: The “raw material” that Facebook uses to build its wealth is our personal information. As a public company, Facebook has a mandate to grow its profits every quarter, without exception…

    {grow}- 10 readers -
  • How I will remain relevant when the bots come for me

    … By Mark Schaefer A couple years ago I was playing around with an early version of IBM’s Watson technology. It allowed me to input marketing data from various sources to see what connections could be made. To my surprise, the output of this exercise was a suggestion of the questions I should be asking about the data set. I had a chilling…

    {grow}in How To's- 8 readers -
  • Content Shock isn’t the problem. It’s the solution.

    … By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends…

    {grow}in Content- 10 readers -
  • Three inspiring content monetization case studies

    … By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who…

    {grow}in Content- 6 readers -
  • The future of marketing is about embracing chaos, scaling love

    … are streaming their audio and video content through ad-free subscription services. There are three major forces moving consumer behavior today, all driven by content on social media: reviews, user-generated content, and influencers. I would also throw Facebook/Google ads in there for good measure, too. The interesting thing to me is, of these three…

    {grow}- 17 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 13 readers -
  • Why the content marketing future is NOT in video content

    … never listened to one audio book. I simply can’t pay attention to audio content even though I know audio books are booming and incredibly popular. I am not an audio learner. Hitting the wall Video, audio, and visual content have been absolutely exploding, while many social media gurus are calling for the death of the blog. The reason these content…

    {grow}- 18 readers -
  • How to succeed in the ego-ravaged drama queen world of social media

    … By Mark Schaefer So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard feels familiar every time some sort of social media “list” comes out. Most of these lists are meaningless, self-promotional stunts. Deep down, most people realize this. Still … Lots…

    {grow}in Social How To's- 19 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

    {grow}- 15 readers -
  • Which is more important: The content, or the person?

    … By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today. The human…

    {grow}- 24 readers -
  • 10 Maxims of Successful Blogging

    … By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense…

    {grow}- 17 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
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