In botany, an evergreen is a plant that has leaves in all four seasons, always green. This contrasts with deciduous plants, which completely lose their foliage during the winter or dry season. There are many different kinds of evergreen plants, both trees and shrubs. Evergreens include:most species of conifers (e.g. hemlock, blue spruce, red cedar, and white/scots/jack pine), but not all (e.g.
Posts about Evergreen
    • Five of my best insights on becoming a great marketing consultant

      By Mark Schaefer I had the honor of studying under the legendary American management consultant Peter Drucker while I was earning my master’s degree from Claremont Graduate University. Dr. Drucker was the most brilliant man I’ve known, and this was an extraordinarily impactful period of my professional life.

      {grow}- 8 readers -
    • Five golden lessons from writing 2,000 blog posts (and counting)

      Blogging at SXSW, circa 2012 By Mark Schaefer Some time ago, I zoomed past 2,000 blog posts on {grow}. I wasn’t really paying attention to the numbers too much but there you have it … a milestone of sorts. Next year will be my tenth anniversary as a blogger so this might be a good time to pause and reflect on the lessons from writing a few millions words for you. 1.

      {grow}in Content- 9 readers -
    • To dramatically increase creativity, slash your budget in half

      By Mark Schaefer Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story. We were all out of a job As a young man I worked in PR for a Fortune 100 company and was shipped out to become the communications manager at a massive manufacturing facility in Texas.

      {grow}- 7 readers -
  • Social Proof and the Business Case for Buying Fake Followers

    …, there has been no time in history where the appearance of authority can be so easily assumed and promoted. Words like “best-selling,” “award-winning” and “expert” have been rendered almost meaningless. The social proof competition I covered this fascinating subject of social proof in Return On Influence (the first book on influence marketing…

    {grow}- 8 readers -
  • The new marketing career: What do you need to do to remain relevant?

    … By Mark Schaefer On the new Marketing Companion episode Tom Webster and I explore our illogical work histories and what we’re doing to assure that we have a meaningful and relevant marketing career in the future. Tom and I have cumulatively been working in marketing for more than 50 years. In this podcast, we peel back the curtain talk about…

    {grow}- 9 readers -
  • Start a personal content journey with your truest sentence

    … By Mark Schaefer Throughout the years I return to my literary heroes again and again … John Steinbeck, John Irving, Mark Twain, Cormac McCarthy, and especially Ernest Hemingway, to name a few. These writers inspire me. They get to the point, sweat over every word, and compose sentences that make me go “wow.” I recently came across one of those…

    {grow}- 8 readers -
  • Five weird lessons from an unexpected viral post

    … and this experience just goes to show there are still surprises around every corner! What’s your take on this episode? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator…

    {grow}- 14 readers -
  • The difference between social selling and social spamming

    … By Mark Schaefer Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches to hundreds, thousands, maybe even millions of people through LinkedIn, email, Twitter and other channels. But just because you CAN doesn’t mean you SHOULD. The amount of automated sales spam I…

    {grow}- 23 readers -
  • #188: What I Learned From a Year of Automating My Business

    … Biggest Takeaways You Don’t Want to Miss: At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”? So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) […] The post #188: What I Learned From a Year of Automating My Business appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfield- 12 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …, advertising, and even movies are regulated but Facebook, the biggest media channel in the history of the world, is whistling in the dark, manipulating our newsfeeds to create levels of social media addiction to increase their profits. Social media is the new world order. It determines our digital and real world opinions and behaviors in incalculable…

    {grow}- 26 readers -
  • Is Facebook evil?

    … By Mark Schaefer Five years ago I predicted that Facebook would become the most evil company on earth. The claim was tongue-in-cheek, but the logic was solid: The “raw material” that Facebook uses to build its wealth is our personal information. As a public company, Facebook has a mandate to grow its profits every quarter, without exception…

    {grow}- 12 readers -
  • New Research Answers: Is Content Marketing Sustainable?

    … By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos. However…

    {grow}in Social Content- 22 readers -
  • How I will remain relevant when the bots come for me

    … By Mark Schaefer A couple years ago I was playing around with an early version of IBM’s Watson technology. It allowed me to input marketing data from various sources to see what connections could be made. To my surprise, the output of this exercise was a suggestion of the questions I should be asking about the data set. I had a chilling…

    {grow}in How To's- 8 readers -
  • Content Shock isn’t the problem. It’s the solution.

    …. In a world over-flowing with content, is saturation really our salvation? Let’s explore this idea. Content Shock in action A few years ago I wrote a post called Content Shock. The premise was simple: As the supply of content increases exponentially, the cost of competing through content will increase. In fact, it will become so expensive to compete…

    {grow}in Content- 10 readers -
  • Three inspiring content monetization case studies

    … By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who…

    {grow}in Content- 6 readers -
  • The future of marketing is about embracing chaos, scaling love

    … By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve…

    {grow}- 22 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 14 readers -
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