In botany, an evergreen is a plant that has leaves in all four seasons, always green. This contrasts with deciduous plants, which completely lose their foliage during the winter or dry season. There are many different kinds of evergreen plants, both trees and shrubs. Evergreens include:most species of conifers (e.g. hemlock, blue spruce, red cedar, and white/scots/jack pine), but not all (e.g.
Posts about Evergreen
    • A significant content insight if you’re marketing personal services

      By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

      {grow}- 20 readers -
    • Which is more important: The content, or the person?

      By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today.

      {grow}- 19 readers -
    • 10 Maxims of Successful Blogging

      By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense world.

      {grow}- 13 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 21 readers -
  • Don’t tell your story, ADD your story

    … By Mark Schaefer What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story. A friend of mine went through my book KNOWN but was stuck on defining his sustainable interest — in other words, what…

    {grow}- 21 readers -
  • Social media engagement is a lousy metric

    … engagement levels.So instead of social media engagement, here are three metrics that I believe provide a better view that you are heading in the right direction: Social sharing — There is no economic value in content, only in content that is seen and shared. You should be building a competency in content ignition, as well as content creation. Return…

    {grow}in Social- 19 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    …, and undoubtedly, this has come true. In fact, the frenzy we now see in the influencer space is just beginning. As traditional advertising options are drying up, I believe even more money will be placed toward influencer marketing. That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. I’ve…

    {grow}- 22 readers -
  • 5 Steps to conduct a superior podcast interview

    … By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off. Doing…

    {grow}- 22 readers -
  • How I totally screwed up my blogging strategy

    …, a speech we attend, or something we hear on the news. Being a good blogger means always being alert to these ideas — and most important — capturing them. For me, that means writing them down wherever I am and then simply writing the headline for the idea in WordPress as soon as I can. For example, recently I had a wonderful chat over breakfast…

    {grow}in How To's- 17 readers -
  • How often should I blog? Five steps to answering the question

    … schedule of several times a week might be appropriate (Google likes fresh content!) If you’re on your own and trying to establish thought leadership, maybe 2-4 posts per month is all you can handle. If you’re trying to monetize through ads, you’re probably going to need millions of views and tons of content every day. And if you’re trying…

    {grow}in How To's- 18 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 27 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 33 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 20 readers -
  • The path to content success: Crushing self doubt

    …: The handbook for building and unleashing your personal brand in the digital age. Like many of the stars in the book, Antonio had to overcome so much to succeed, but by following the four-step path in my book, he made it to the other side and is a business star today through his “Real Men Real Style” franchise. But he recently created a video which…

    {grow}in Content- 19 readers -
  • Can anybody become known? Let’s ask the janitor.

    … Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove…

    {grow}- 26 readers -
  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 18 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    … A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader? Let’s unpack those questions today. The influence line Hamish Campbell recently…

    {grow}- 28 readers -
  • Content marketing success and the crappy quality myth

    … a quality product in the first place: You can work on your brand to improve awareness and social sharing. You can focus on audience development, particularly the audience that shares your content the most. You can work with influencers to ignite your content. You can develop new distribution channels (like publishing in a trade journal…

    {grow}in Social Content- 24 readers -
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