Evergreen

In botany, an evergreen is a plant that has leaves in all four seasons, always green. This contrasts with deciduous plants, which completely lose their foliage during the winter or dry season. There are many different kinds of evergreen plants, both trees and shrubs. Evergreens include:most species of conifers (e.g. hemlock, blue spruce, red cedar, and white/scots/jack pine), but not all (e.g.
Posts about Evergreen
    • An indispensable guide to 12 possible content marketing strategies

      By Mark Schaefer The other day I saw a very fine post entitled “Writing for SEO” by my brilliant friend Andy Crestodina. But when I saw the headline of this post, I thought, “well, you don’t ALWAYS have to write for SEO. In fact, sometimes writing for SEO is exactly the wrong thing to do!” I know this might sound confusing … don’t we always want to appease Google and attrac ...

      {grow}in Content- 22 readers -
    • Mental toughness, personal crisis, and the role of grit in your success

      By Mark Schaefer I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank. Moments before I walked into the conference room, I received a text message with news I was dreading.

      {grow}- 13 readers -
  • Why the content marketing future is NOT in video content

    … precludes us from learning in any other way. For example, I had a reader of this blog beg me to transcribe the Marketing Companion podcasts. “I simply can’t listen to podcasts,” she said. “I can’t absorb content that way. I know you have a lot of valuable content on your podcasts but the only way I will get it is if I can read it.” Similarly, I have…

    {grow}- 18 readers -
  • How to succeed in the ego-ravaged drama queen world of social media

    … out of the echo chamber and was determined to be my own A-List. I doubled down on the {grow} blog content with “excellence” as the only acceptable criteria for any post on this site. I started my own social media conference. You don’t want me Mr. Conference Organizer? Screw that. I am appointing myself as the keynote speaker of Social Slam, which…

    {grow}in Social How To's- 19 readers -
  • The four disciplines that lead to consistent creativity

    … and write your blog, record your video, or produce a podcast, you’ll never have writer’s block because you’ll never be staring at a blank screen. You’ll have a juicy list of ideas to choose from every week. The only time I ever hit a dry spell in my blogging career was when I got out of the habit of writing down the ideas. 3. The discipline…

    {grow}- 15 readers -
  • Which is more important: The content, or the person?

    … By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today. The human…

    {grow}- 23 readers -
  • 10 Maxims of Successful Blogging

    … By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense…

    {grow}- 17 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 22 readers -
  • Don’t tell your story, ADD your story

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Unsplash. The post Don’t tell your story, ADD your story appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 22 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    … By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel…

    {grow}- 22 readers -
  • 5 Steps to conduct a superior podcast interview

    … By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off. Doing…

    {grow}- 22 readers -
  • How I totally screwed up my blogging strategy

    … By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite…

    {grow}in How To's- 17 readers -
  • How often should I blog? Five steps to answering the question

    … One of the questions I am asked most often is “how often should I blog?” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.” There is no formula, only guidelines, and it’s up to you to find a consistency that’s right for you and your…

    {grow}in How To's- 18 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 29 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 34 readers -
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