Evergreen Content

  • Marketing Strategies for Hotels – Acquiring Backlinks

    … type of marketing strategies for hotels available today: building backlinks. What is a Backlink? In the simplest sense, a backlink is an incoming hyperlink from one web page to another website. The heading for this section has a backlink to the domain www.shoutmeloud.com. More specifically, it is a backlink to a page on that domain that tells you…

    E-Marketing Associatesin SEO- 15 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … that performs better. Our colleague, Brian Downard, has identified some specific ways to create content that creates customers in his new infographic, 8 Ways To Create Content That Creates Customers: Create content for brand awareness AND for sales – Don’t just create content with the goal of attracting readers, create content that converts leads…

    Douglas Karr/ Marketing Technology Blogin Content- 19 readers -
  • 12 tips for content marketing from an SEO perspective

    … How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically…

    Search Engine Watchin SEO Content- 37 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 20 readers -
  • What do content marketers need to know about SEO?

    … associated with SEO, that content marketers need to be aware of. I’ve not mentioned technical SEO here, though it is of course important as the foundations on which effective SEO (and content marketing) is built. Keyword research Keyword research enables SEOs to find gaps and opportunities to help target pages rank, by understanding…

    Graham Charlton/ Search Engine Watch- 24 readers -
  • Which kinds of links are most valuable for high rankings?

    … links? Four reasons: High ranking. It’s up there right now, so when people look for resources to link to, there it is. It’s a good article. It’s there because it serves a need. It’s also comprehensive which means people don’t need to look elsewhere. Internal links. The sidebar on the homepage links to the post so it continues to accrue…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    … that not every type is suitable for every brand. You may find that a certain type is much more conducive to your industry, whereas another form fails to connect with users. Keep this in mind as you browse this list, and search for the ones that fit both your brand and industry. 1. Yearly Posts The year is coming to a close and the content marketing…

    Larry Alton/ Relevancein Content- 20 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 16 readers -
  • 6 Ways to Improve Engagement With Social Media Content

    … it’s possible that inspirational content could also benefit your bottom line. #5: Repost Evergreen Content Social media moves fast, so if you’re sharing your evergreen content only when it’s new, most people won’t see it. If you have relevant content sitting in your archives, schedule social posts to promote it to a new audience. Claire Pelletreau…

    Social Media Examinerin Social Content- 21 readers -
  • How to Create Evergreen Content for Your Small Business Website

    … How to Create Evergreen Content for Your Small Business Website While nothing lasts forever, some sites can certainly do better with regard to longevity of their content. Unfortunately, many sites today focus on building content that lacks evergreen qualities, meaning that within no time they are obsolete. However, it doesn’t have…

    Rise to the Topin Content How To's- 29 readers -
  • 5 Ways to Improve Your Facebook Organic Reach

    … Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience? With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. In this article I’ll show you five ways to improve your Facebook organic reach. Discover five…

    Social Media Examinerin Social Facebook- 19 readers -
  • How to Write a Cool Evergreen Blog Post

    … Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable and timeless nature, equally applicable at all times. An evergreen blog post is one that’s as appropriate today as the day it was written…

    Cari Bennette/ Advice Interactive Groupin Social Content How To's- 26 readers -
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