Evergreen Content

  • 12 tips for content marketing from an SEO perspective

    … of content value and in terms of SEO. First of all, by researching your audience and understanding their pain points, you better understand the people who your content is targeted at. Secondly (if done well), it allows you to create evergreen, quality content that your audience can come back to repeatedly as a valuable resource. How-to guides…

    Search Engine Watchin SEO Content- 33 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 15 readers -
  • What do content marketers need to know about SEO?

    … associated with SEO, that content marketers need to be aware of. I’ve not mentioned technical SEO here, though it is of course important as the foundations on which effective SEO (and content marketing) is built. Keyword research Keyword research enables SEOs to find gaps and opportunities to help target pages rank, by understanding…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Which kinds of links are most valuable for high rankings?

    …. The most common backlinks are natural Glen found that natural (i.e. earned) backlinks top the chart, which is as it should be. However, the study also found that many high ranking websites have some very low quality backlinks. They are things like forum pages, blog comments, and non-English Blogspot blogs. They’re not earned, but can be easily created…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …, polls, quizzes, surveys, reveal-based marketing, interactive infographics, games and more. For examples of well-designed interactive content, check out this article. 4. How-To Guides How-to guides and tutorials are the definition of evergreen content. As long as you sell a product or service, you’ll continue to have customers ask questions about how…

    Larry Alton/ Relevancein Content- 18 readers -
  • How to Get the Most Mileage Out of Your Content

    … Tips for Better Managing Remote Employees” would carry weight longer than “Time Management Lessons from the 2015 Oscars.” Share the Task of Sharing You can share your content via your company’s social media accounts and your own personal accounts, but if you really want to ramp up the exposure you have to build an army of sharers. The best place…

    Relevancein Content How To's- 13 readers -
  • 6 Ways to Improve Engagement With Social Media Content

    … it’s possible that inspirational content could also benefit your bottom line. #5: Repost Evergreen Content Social media moves fast, so if you’re sharing your evergreen content only when it’s new, most people won’t see it. If you have relevant content sitting in your archives, schedule social posts to promote it to a new audience. Claire Pelletreau…

    Social Media Examinerin Social Content- 18 readers -
  • How to Create Evergreen Content for Your Small Business Website

    … traffic. It may be because of the tendency to focus on users and not search engines when providing SEO services. We’re not kicking that maxim to the curb, but there is an important point to make: for content to be termed evergreen, the search engines should still index it and return it in search results. 2. Relevance Relevance is at the heart…

    Rise to the Topin Content How To's- 27 readers -
  • 5 Ways to Improve Your Facebook Organic Reach

    … can retain its value for a long time. So when posting to Facebook, it’s important to create some evergreen content that will remain fresh and relevant to users for a long period of time. The more people engage with your content over time, the longer the lifespan of those posts. #2: Post Quality Content, But Less Often We’re living in an age…

    Social Media Examinerin Social Facebook- 15 readers -
  • How to Write a Cool Evergreen Blog Post

    … Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable and timeless nature, equally applicable at all times. An evergreen blog post is one that’s as appropriate today as the day it was written…

    Cari Bennette/ Advice Interactive Groupin Social Content How To's- 23 readers -
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