Evergreen Content

  • Marketing Strategies for Hotels – Acquiring Backlinks

    …. Websites can do (almost) everything perfectly and still underperform. You can optimize for mobile, images, content, and keyword text & still not rank very well on search engines if you are lacking backlinks. This is why acquiring backlinks should be an immediate consideration in your marketing strategy. Their importance simply cannot be understated…

    E-Marketing Associatesin SEO- 18 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 30 readers -
  • 12 tips for content marketing from an SEO perspective

    … of content value and in terms of SEO. First of all, by researching your audience and understanding their pain points, you better understand the people who your content is targeted at. Secondly (if done well), it allows you to create evergreen, quality content that your audience can come back to repeatedly as a valuable resource. How-to guides…

    Search Engine Watchin SEO Content- 40 readers -
  • 3 Traffic-Driving Content Hacks for Publishers and Brands

    … content channel, here are three simple suggestions to achieving more traffic. Leverage your evergreen content The beauty of evergreen content is that it has legs. Unlike content that is tied to news or a specific event, evergreen items remain relevant for a longer period of time and, therefore, have the potential to attract traffic indefinitely…

    Inside Facebookin Social Content- 18 readers -
  • Why your content and SEO strategy need to be joined up

    … it doesn’t use the content it creates to help with search visibility. It has created some useful content around festivals, but isn’t linking to its product or category pages to help them perform more effectively for these searches. All Millets needs to do is to link consistently from the content to the landing pages to help them rank more effectively…

    Graham Charlton/ Search Engine Watchin SEO Content- 26 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 30 readers -
  • What do content marketers need to know about SEO?

    … content which achieves this will rank well. It will also attract links and social shares, all of which help in terms of SEO. This is why a focus on evergreen content can be a great tactic for content marketers and SEOs alike. For example, a post on SEO basics (since updated) from 2014 has delivered traffic over a long period of time. There’s…

    Graham Charlton/ Search Engine Watch- 34 readers -
  • Which kinds of links are most valuable for high rankings?

    … links? Four reasons: High ranking. It’s up there right now, so when people look for resources to link to, there it is. It’s a good article. It’s there because it serves a need. It’s also comprehensive which means people don’t need to look elsewhere. Internal links. The sidebar on the homepage links to the post so it continues to accrue…

    Graham Charlton/ Search Engine Watch- 17 readers -
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