Evergreen Content

    • 8 Ways for You to Create Content that Creates Customers

      These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online.

      Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • 12 tips for content marketing from an SEO perspective

    … of content value and in terms of SEO. First of all, by researching your audience and understanding their pain points, you better understand the people who your content is targeted at. Secondly (if done well), it allows you to create evergreen, quality content that your audience can come back to repeatedly as a valuable resource. How-to guides…

    Search Engine Watchin SEO Content- 34 readers -
  • Why your content and SEO strategy need to be joined up

    …-descriptions can be added retrospectively and, though it’s not a ranking signal, it should help CTR. The internal linking issue intrigued me, as the site had nofollowed 103 internal links, which just seems an odd thing to do. Looking at the site in more detail, it seems that at least some of the nofollowed internal links were to pages such as login pages…

    Graham Charlton/ Search Engine Watchin SEO Content- 15 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • What do content marketers need to know about SEO?

    … content which achieves this will rank well. It will also attract links and social shares, all of which help in terms of SEO. This is why a focus on evergreen content can be a great tactic for content marketers and SEOs alike. For example, a post on SEO basics (since updated) from 2014 has delivered traffic over a long period of time. There’s…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Which kinds of links are most valuable for high rankings?

    … links? Four reasons: High ranking. It’s up there right now, so when people look for resources to link to, there it is. It’s a good article. It’s there because it serves a need. It’s also comprehensive which means people don’t need to look elsewhere. Internal links. The sidebar on the homepage links to the post so it continues to accrue…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …. As a marketer or entrepreneur who makes a living by creating powerful content, how can you rise above the noise and create share worthy items that add value? The answer is evergreen content, and it comes in a variety of forms. Consider These 4 Types of Evergreen Content Before diving in to the common types of evergreen content, it should be noted…

    Larry Alton/ Relevancein Content- 18 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 15 readers -
  • How to Create Evergreen Content for Your Small Business Website

    … How to Create Evergreen Content for Your Small Business Website While nothing lasts forever, some sites can certainly do better with regard to longevity of their content. Unfortunately, many sites today focus on building content that lacks evergreen qualities, meaning that within no time they are obsolete. However, it doesn’t have…

    Rise to the Topin Content How To's- 27 readers -
  • 5 Ways to Improve Your Facebook Organic Reach

    … can retain its value for a long time. So when posting to Facebook, it’s important to create some evergreen content that will remain fresh and relevant to users for a long period of time. The more people engage with your content over time, the longer the lifespan of those posts. #2: Post Quality Content, But Less Often We’re living in an age…

    Social Media Examinerin Social Facebook- 16 readers -
  • How to Write a Cool Evergreen Blog Post

    … Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable and timeless nature, equally applicable at all times. An evergreen blog post is one that’s as appropriate today as the day it was written…

    Cari Bennette/ Advice Interactive Groupin Social Content How To's- 23 readers -
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