Evergreen Content

  • Marketing Strategies for Hotels – Acquiring Backlinks

    … quality backlinks at this point. Let’s dive right in! Create Evergreen Website Content Evergreen website content is text that won’t expire or become less relevant soon after publishing (i.e. a hotel’s proximity to attractions, room types, features, and amenities, etc.). This type of content is a must for backlink support because it can accumulate many…

    E-Marketing Associatesin SEO- 18 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … and sales too. Answer “pre-buying” questions with content – Create content around specific questions that you regularly get from your prospects and customers. Create more “evergreen” content and resources – Choose your topics wisely, so your content will not lose its value a few months after it was created. Amplify the RIGHT content with paid…

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • 12 tips for content marketing from an SEO perspective

    … of content value and in terms of SEO. First of all, by researching your audience and understanding their pain points, you better understand the people who your content is targeted at. Secondly (if done well), it allows you to create evergreen, quality content that your audience can come back to repeatedly as a valuable resource. How-to guides…

    Search Engine Watchin SEO Content- 40 readers -
  • 3 Traffic-Driving Content Hacks for Publishers and Brands

    … content channel, here are three simple suggestions to achieving more traffic. Leverage your evergreen content The beauty of evergreen content is that it has legs. Unlike content that is tied to news or a specific event, evergreen items remain relevant for a longer period of time and, therefore, have the potential to attract traffic indefinitely…

    Inside Facebookin Social Content- 18 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 28 readers -
  • What do content marketers need to know about SEO?

    … content which achieves this will rank well. It will also attract links and social shares, all of which help in terms of SEO. This is why a focus on evergreen content can be a great tactic for content marketers and SEOs alike. For example, a post on SEO basics (since updated) from 2014 has delivered traffic over a long period of time. There’s…

    Graham Charlton/ Search Engine Watch- 33 readers -
  • Which kinds of links are most valuable for high rankings?

    … What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results. He looks at the link structure of various sites, trying…

    Graham Charlton/ Search Engine Watch- 17 readers -
Get the top posts daily into your mailbox!