Evergreen Content

  • Marketing Strategies for Hotels – Acquiring Backlinks

    … quality backlinks at this point. Let’s dive right in! Create Evergreen Website Content Evergreen website content is text that won’t expire or become less relevant soon after publishing (i.e. a hotel’s proximity to attractions, room types, features, and amenities, etc.). This type of content is a must for backlink support because it can accumulate many…

    E-Marketing Associatesin SEO- 18 readers -
  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • 3 Traffic-Driving Content Hacks for Publishers and Brands

    … formats include quizzes, polls and trivia, and publishers from various industries are employing them to create a more enriching environment for their audience. Take this recent example by MTV that jumps on the Pokemon Go craze: How Well Do You Remember the Pokemon Theme Song Lyrics? MTV could have easily written out the lyrics and given it to its…

    Inside Facebookin Social Content- 18 readers -
  • Why your content and SEO strategy need to be joined up

    …, content critique and copywriting services. You would think the obvious think to do would be to link from these articles to the sales pages on the site, thus helping them rank for target terms. Indeed, a well-executed content strategy would use internal linking to consistently link to, for example, the copywriting sales page on the site in every mention…

    Graham Charlton/ Search Engine Watchin SEO Content- 26 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 29 readers -
  • What do content marketers need to know about SEO?

    … associated with SEO, that content marketers need to be aware of. I’ve not mentioned technical SEO here, though it is of course important as the foundations on which effective SEO (and content marketing) is built. Keyword research Keyword research enables SEOs to find gaps and opportunities to help target pages rank, by understanding…

    Graham Charlton/ Search Engine Watch- 33 readers -
  • Which kinds of links are most valuable for high rankings?

    …. The most common backlinks are natural Glen found that natural (i.e. earned) backlinks top the chart, which is as it should be. However, the study also found that many high ranking websites have some very low quality backlinks. They are things like forum pages, blog comments, and non-English Blogspot blogs. They’re not earned, but can be easily created…

    Graham Charlton/ Search Engine Watch- 17 readers -
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