Everybody Writes

  • Your Words are Your Ambassadors

    … Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes. On this episode of Content Pros, Ann…

    Jess Ostroff/ Convince and Convertin Content- 8 readers -
  • 8 New B2B Video Content Marketing Trends

    … it. Oakley digital marketing director, Scott Alexander, talked to us about customer-centric marketing (and yes, he also talked a little bit about sunglasses). But more than that, he explored why certain marketing sells and other marketing doesn’t. Oftentimes, the pieces of marketing that make a difference are the ones that offer a solution…

    Jess Ostroff/ Convince and Convertin Content YouTube- 28 readers -
  • Is Writing Still the Most Important Social Skill?

    …Storytelling in a Visual Age Visual storytelling has been getting a lot of chatter over the past few years: the rise of visual social media outlets like Pinterest and Instagram, the proliferation of tools for creating excellent visual content, etc. But Ann Handley’s new book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content…

    Jay Baer/ Convince and Convertin Social Content Twitter- 6 readers -