Everybody Writes

  • Your Words are Your Ambassadors

    … Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes. On this episode of Content Pros, Ann…

    Jess Ostroff/ Convince and Convertin Content- 15 readers -
  • 8 New B2B Video Content Marketing Trends

    … values and culture. This is a good thing. 5. Looks Matter. As with written content marketing, simply creating video content is not enough. The content needs to be useful, relevant, timely, and well done. Ann Handley talks about this all the time in her writing, and especially in her new book, Everybody Writes. And the same rings true for video. You…

    Jess Ostroff/ Convince and Convertin Content YouTube- 34 readers -
  • Is Writing Still the Most Important Social Skill?

    … they stayed. In the latest case of a real-time marketing, tone-deaf post, the active and irreverent DiGiorno Twitter handle tweeted, “#WhyIStayed You had pizza.” The tweet was deleted “seconds later,” according to a press release, but not before people took screenshots to forever memorialize the accidental post. A million apologies. Did not read what…

    Jay Baer/ Convince and Convertin Social Content Twitter- 8 readers -